In order to identify the most relevant non-financial topics, the Mondadori Group has updated its materiality analysis, in accordance with the principles set out by the GRI Sustainability Reporting Standards (GRI Standards), including the “Media Sector Disclosures”, defined in 2016 and 2014 respectively by the Global Reporting Initiative (GRI).
The new mapping of material topics has required a process reorganization, which takes the activities carried out in the previous NFS as a starting point, while presenting meaningful innovations. Firstly, in order to lay out the context and potential challenges and opportunities of the media and publishing sector from an objective point of view, independent experts from the sector (academia, trade associations and content creators and managers) were involved. Thanks to these qualitative interviews and the ensuing comparison with the main European peers, a new proposal was developed on materiality topics to include in the analysis.
Following these first two new phases of the process, two parallel involvement initiatives were launched to identify the material topics ranked as priority for the Company and its stakeholders.
The Chief Executive Officer, top management and the Sustainability Committee were brought in for the assessment by the Mondadori Group.
For the first year, engagement was also extended to the outside world by interviewing two categories of stakeholders identified as valid mouthpieces of external opinion: the suppliers of the main utilities and the franchisees of the Mondadori bookstore chain. Specifically, franchisees act as a bridge connecting the Group, the product and customers.
The assessment of the topics from the Group’s perspective included an interview where, in the first phase, the material topics were addressed from a qualitative and contextual point of view; a questionnaire was then submitted fro the prioritization of material topics for the Mondadori Group.
External stakeholder were involved in telephone interviews, answering the same questionnaire submitted to the CEO, the Sustainability Committee and top management, in order to come to an overall result that was comparable and easily translated into materiality matrix.
The result of this new materiality analysis highlights two main points.
The first, considered mainly from the point of view of the Mondadori Group, refers to the period of sweeping changes affecting the publishing industry, and Mondadori’s proactive ability to seize every opportunity to grow. The first two priority topics from the Company’s own perspective are, in fact, Transformation of business models and Digital Development. These topics are only partly related to the areas referred to in Decree 254; on the other hand, they relate to the concept of sustainability as they identify the processes considered key to creating value over time by the Company.
The second, emphasized by both dimensions of the stakeholders, is grounded upon the pivotal relevance of culture, the importance of education and the role played by the Group in this context.
The results also stress the importance of individuals in the sustainability of the Company, shared by both the Group and its stakeholders, from the point of view of new skills, professionalism and the willingness to adapt to changes in the market and the Group.
The remaining topics are ranked as lower priority but still relevant (and, for this reason, included within the materiality scope) for the Group, which will need to cover these topics from an operational and transparency point of view.
In the first phase, the material topics were addressed from a qualitative and scenario point of view; a questionnaire was then submitted for the prioritization of material topics for the Mondadori Group.
External stakeholders were involved in telephone interviews, answering the same questionnaire submitted to the Chief Executive Officer, the Sustainability Committee members and top management, in order to come to an overall result that was comparable and easily translated into a materiality matrix.
The set of results has led to the identification of the non-financial aspects that are material and necessary to ensure an understanding of the Company’s activities, its performance, results and impact and, therefore, subject to reporting in the Mondadori Group’s NFS.