In 2016 Mondadori converted its own cards into Payback Mondadori cards. These enable customers to accumulate points at all Mondadori stores in Italy, on the website and at the other leading brands in the main mass consumption and services sectors that are partners in the Payback scheme, offering them the possibility of accessing discounts and rewards more quickly.

Holders of Payback Mondadori cards can accumulate two Payback points for each euro they spend when buying books and one Payback point for every euro spent on all other music, cinema, technology, toy and stationery products in the Mondadori channels.