Giallozafferano, the Mondadori Group magazine created by Italy’s leading cooking web site, is celebrating its second anniversary and from Saturday 16 March will be out with a new look and new content.
“Two years ago Giallozafferano first hit the newsstands: the first magazine to have ben created from a web site. And thanks to the combination of two worlds we managed to produce a magazine with a unique character that was highly distinctive compared with the existing offer. And the public took to it immediately. Now, we want to give our readers something new in order to celebrate together and to thank them,” declared Laura Maragliano, editor of Giallozafferano.
Giallozafferano will continue every month to deliver cooking in the hands of the readers through its unmistakable offer of recipes within the reach of everyone, and now enhanced with bigger and more detailed photographs, with new typefaces, more white space and a more ordered use of colour across the different sections.
Also the content will be expanded with the introduction of new columns:
– Healthy eating: information about food, seasonal ingredients, and suggestions for healthier and lighter cooking methods;
– Bottled pleasure: to discover the right combinations with the best labels of wine and beer available on the;
– The Giallo school: even more sweet and savoury specialities explained with step-by-step photographs, in the characteristic Giallozafferano style, with indications about cuts of meat and fish, advice on entertaining and do-it-yourself, as well as a focus on kitchen objects, utensils, and the latest generation appliances.
At the heart of the magazine are the faces of the web site, Manuel, for quick and ethnic meals, Giovanni, for traditional fare, Aurora, for vegetarian dishes, who in every issue will face a different culinary challenge, for which the readers can vote on the site or on the app.
For the launch of the new Giallozafferano an advertising campaign has been planned across different media with TV commercials, on Mediaset channels, Fox and Discovery, radio commercials on the R101 and Radio Monte Carlo stations and a press campaign on Mondadori magazines.
The Mondadori Group’s food system features an offer that covers all segments of the cooking sector: from Giallozafferano to historic titles such as Sale&Pepe, with the Cookery School, and Cucina Moderna, as well as CookAround. A portfolio of multi-channel brands that reach a market share in terms of circulation of over 41% of the segment and an overall total audience of more than 16 million contacts, of which over 1.8 million readers per month (Mediamond calculations based on data from Audipress 2018/III, Audiweb 2.0 media Sept-Nov 2018, circulation data ADS Jan-Dec 2018).