Further success for the Mondadori Group in the digital area as it is confirmed as Italy’s leading publisher in the list drawn up by Comscore. According to the figures for November 2018, the audience of the Mondadori brands reached 30 million unique users per month, an 11% increase on the previous year.
In a market in which the digital population is constantly expanding, Mondadori’s reach is conformed as the most extensive among Italian publishers (75%): with three out of four people visiting the Group’s sites and using a unique offer of quality content.
A breakthrough to which a special contribution has been made by the success of some of Mondadori’s strongest brands, which provide a prompt response to the needs of the population by covering a range of interests in the areas of food, beauty and wellnes.
These include, Giallozafferano, the point of reference for Italian food lovers, with a peak audience of almost 16 million unique users per month; Donna Moderna, which, with over 13 million unique users per month, confirmed its position as the publishing network of reference for women in Italy; Starbene, which, along with Mypersonaltrainer, is the leader in the world of health and wellness, reaching 10 million unique users per month.
Mondadori starts the new year also as the leading publisher on social networks, thanks to a fan base across the Group’s 100 social media properties that have an overall total of 26 million fans on Facebook, Instagram and YouTube.