Silvia Grilli, editor of Grazia – the leading 100% Italian fashion brand present around the world with 20 international editions – has selected Chiara Ferragni as guest editor of the new issue of Grazia dedicated to female power and talent, on newsstands from Thursday 29 August. The world’s most followed female digital entrepreneur will also be the protagonist of the cover stories of Grazia in the UK, Germany, Holland, the Middle East and Russia.
For the first time in the role of guest editor, Chiara Ferragni, who is also the subject of the documentary Chiara Ferragni – Unposted, which will be presented on 4 September at the Venice Film Festival, has worked together with the editor Silvia Grilli on the creation of the issue: from the fashion pages, in which she also poses for the photographer Yu Tsai in a shooting in Los Angeles, to interviews, news and current affairs features, as well as the beauty and travel sections, with an open and inclusive approach to the latest trends.
«For some time Grazia under my editorship has had a special relationship with female digital entrepreneurs. We were the first to launch a team of influencers when the fashion establishment had not yet understood their significance. We were also the first to organise – along with Chiara Ferragni’s The Blonde Salad – an exhibition on the revolution provoked by street style in the world of fashion,» explained Grazia editor Silvia Grilli. «I have a long-standing and consolidated relationship with Chiara so, to coincide with the presentation of the documentary film about her life at the Venice Film Festival, I asked her to work with us as guest editor on a special issue, and she enthusiastically accepted. So here we are with this special edition of Grazia dedicated to women with power, features on the most pressing issues of the moment and, of course, Chiara’s world: her passions, her fashion, her commitment and, also, the film about her life. We have also involved five other international editions of the magazine who have joined us on this adventure.»
«When Silvia Grilli, the editor who first believed in me and put me on the cover five years ago – the realisation of a dream – asked me to be the guest editor of an issue, I wasn’t sure I would be up to the task. So we worked together on this issue to remind everyone to follow their dreams, also, even especially, when they fly in the face of other people’s judgements. And for me this has been another dream come true,» declared Chiara Ferragni.
A collector’s issue, of more than 200 pages, that pays homage to the talent, ambition and style of women through portraits of special women to be inspired by, and presented in the words of exceptional reporters, starting with Chiara Ferragni herself, interviewed by Teresa Ciabatti, along with other outstanding figures such as Facebook chief operating officer Sheryl Sandberg, television host, actress and producer Oprah Winfrey, the creative director of Dior Maria Grazia Chiuri, Italian astronaut Samantha Cristoforetti, the artistic director of Givenchy Clare Waight Keller, and actress Margot Robbie.
The features of the week also include a special on digital bullying, an issue to which both Silvia Grilli and Chiara Ferragni are particularly committed, and a survey on how our diet will change in the future, due to new technologies and environmental sustainability.
The new issue of Grazia also gives space to Chiara Ferragni’s passions, objects of desire and favourite places, which she has selected for readers from among her most loved places in Milan, Los Angeles, Paris and London. There will, of course, also be beauty advice, with a feature on highlighters, one of Chiara’s cosmetic passions, and a classification of the latest red carpet looks, commented on by Chiara Ferragni herself.
The special issue has attracted great interest also in terms of advertising sales as this editorial initiative has been well received by a number of clients resulting in revenues that have almost tripled.
This four-handed project has made it possible to bring together the values that Grazia has championed for more than 80 years, accompanying generations of women with a unique formula that combines fashion, news and current affairs, which has consequently cemented the privileged relationship that the brand has always had with the digital world, social media and fashion influencers, now a fundamental element of the fashion system.
Today Grazia’s communication platform in Italy can count on the circulation of 156,000 copies (Source: Ads, monthly average Jan-May 2019) and 785,000 readers (Source: Audipress 2019/I), the web site Grazia.it, has 3 million unique users per month (Source: Audiweb, monthly average Mar-May 2019), social media channels with a reach of 14 million, special events, the Factory of influencers and the creative agency Grazia Creative Lab. The global multichannel system Grazia International Network every month reaches an overall community of 15 million readers, with a monthly circulation of 10 million copies, and 35 million unique users, as well as over 15 million followers on social media.
The launch of this new issue of Grazia will be supported by an advertising campaign planned across print, radio, web, social and DOOH.
Grazia will be available on newsstands from Thursday 29 August at the price of €2.
Grazia sarà in edicola da giovedì 29 agosto al prezzo di 2 euro.