The Mondadori Group is Italy’s leading publisher on the web: this is the assessment of the latest Comscore data for May, which show that Mondadori properties are out in front with a total audience of 28.7 million unique users per month, a rise of 22% compared with the same period of last year. At the same time, market reach is up to almost 76% of Italy’s digital population.
The Mondadori Group boasts Italy’s richest and most diversified digital offer.
With over 30 authoritative and successful brands on the web, the company is also leader in the high-value vertical sectors, such as women, food, wellness, fashion and education, thanks to the 16 million unique users of Donna Moderna, the more than 12 million of GialloZafferano, the 5.8 million of Starbene, and over 3 million of Grazia as well as the 9.3 million users of Studenti.it.
This result has been achieved thanks to the development path followed by the Group’s digital magazine area since the acquisition of Banzai Media until today.
All of the main sites in the portfolio have been involved in an ongoing renewal and updating process, including Donna Moderna, which has a new look nad feel to give users an even more immediate and intuitive experience; Tv Sorrisi e Canzoni with its new digital Guida Tv making it easier to navigate through a continually evolving television panorama; Grazia, through its Grazia Factory project, which presents and gives voice to the most interesting emerging influencers in fashion, beauty and lifestyle; and the redesign of Nostrofiglio and Panoramauto, with enhanced content and a more structured approach to the channels.
To all this should be added the recent additions of Oroscopo.it, Italy’s leading astrology site, and Design D’Autore, the international social system. leader in the design sector, with which the Group has consolidated its positioning in the women and design sectors, expanding also the audience on social networks, where the presence of Mondadori brands is similarly strong, with over 20.2 million fans on Facebook over 46 pages, up by 56% compared with the same month of the previous year.