A record number of visitors for the INTERNI HOUSE IN MOTION exhibition at the 2018 FuoriSalone. From 16 to 28 April, in the courtyards of the Università degli Studi di Milano, at the Orto Botanico di Brera and the Audi City Lab in Corso Venezia 11 (the former Seminario Arcivescovile), where, for the second year in a row, the magazine extended the reach of its urban animation, there was a more than 60% increase in visitors compared with the 2017 edition, reaching close to 400,000 at the three locations.
Marking the 20th year of the exhibition, 32 projects were presented, of which 18 installations and 14 design islands, with the contribution of 2 co-producers (Audi and Eni gas e luce), 32 partner companies, 4 institutions (Regione Umbria, Regione Puglia, Apex Brasil, Orticola di Lombardia), and 40 designers (including architectural studios, architects, designer, artists, as well as a specialist school). The installations, along with numerous conferences and talk shows, two concerts and two theatre shows, a workshop and design prize, created a varied mosaic of styles and visions and opportunities for exchange that attracted hundreds of thousands of people.
At the Università degli Studi di Milano attracted some 220,000 visitors, the Orto Botanico di Brera 80,000 and 80,000 also visited the Audi City Lab in Corso Venezia 11, a total of 380,000 people. Among these, over 750 were Italian and foreign journalists who gave to INTERNI HOUSE IN MOTION an exceptional level of media coverage, in national newspapers, and on radio and television, as well as specialist and mass market titles, and guaranteeing a continuous presence on leading social media channels and the web.
As a result, the INTERNI exhibition confirms it position as the representative event of the FuoriSalone thanks to the high design and cultural level of the installations, the brands involved – all of which recognised at the Italian and international level – and the inclusion of smaller players that likewise demonstrated an remarkable capacity to present content of the highest level.
This extraordinary response, both in terms of audience and media visibility, is a clear demonstration of the absolute leadership of the magazine edited by Gilda Bojardi in the professional living segment and design system communication.
Credits ph: Saverio Lombardi Vallauri