An all time record Maturità (the Italian high school exam) season for Studenti.it, the Mondadori Groiup brand that is a point of reference for Italian students. The site, which this year is celebrating its 20th anniversary, chalked up its best ever traffic figures during the recently concluded period of written exams, confirming its leadership in the education segment.
In the 3-day period from the eve of the exams until the second written paper, Studenti.it recorded double-digit growth, during the live marathon from 19 to 21 June, reaching 2.3 million unique users; there was also a particularly significant boom in access from mobile devices, which in the same days accounted for 73% of the site’s total traffic (source: Google Analytics).
Also of significance was triple-digit growth on Facebook. The “Maturità 2018” group, coordinated by the Studenti.it team, saw an authentic flood of registrations, reaching a total of 42,000 subscribers (+280% compared with 2017): exam candidates who up until the “night before the exams” continued to interact with each other looking for help and, in turn, offering their support to their peers. Overall, thanks to constant activity on the fan page, in the week of the written exams, Studenti.it content reached 2.4 million users, a figure that rises to 3.8 million when the data for the last month is taken into account. Also in this case an extraordinary performance compared with 2017, with increases of more than 250% (source: Facebook Insights).
So, an increasingly social and digital maturità, made possible also thanks to the quality of video content: in addition to live feeds with experts, psychologists and tutors in preparation for the exams, the big new feature this year was the involvement of webstars and youtubers such as Favij, Frank Matano, Sofia Viscardi and Salvatore Aranzulla, who talked about their experiences with the maturità through live specials on social media and popular video clips. In fact, during the last month, including the exam days, the Studenti.it platforms (Facebook, YouTube and the web site) recorded 4 million video views.