Grazia celebrates 80 years of the magazine at the Milan design week, as part of the exhibition event House in Motion, with Infinity Hub_a wandering place, an installation designed by Diego Grandi that will host readers, visitors and exclusive events with big names from the worlds of cinema, entertainment and business.
The celebrations marking the 80th anniversary of Grazia continue. In fact, on the occasion of the Milan Design Week and as part, the Mondadori Group magazine, that is an international point of reference, presents
Grazia’s Infinity Hub is inspired by the succession of arches along the portico of Largo Richini at the University of Milan, and suggests an evolving path where experience becomes a fundamental element of a journey that celebrates the 80th anniversary of the Mondadori Group magazine, an international point of reference for the world of fashion and a voice in current affairs.
The installation, in perfect harmony with the existing architecture, gives life to a free and open space that is connected to the outside, in which the materials, colours and furnishings create a pathway that is full of suggestions related to the idea of infinity, developed across three modular structures: Infinite Movement, an installation that doesn’t just look at glam, but also at sustainability, thanks to the collaboration of Pinko X Treedom, made up of rotating geometric shapes, suggesting a timeless dance; Infinite Power, developed with the lingerie brand Triumph, a potentially infinite interlocking structure that takes over the Largo Richini portico with a series of high-impact graphic elements: slogans, images and icons, that intertwine to represent women’s strength and cohesion; and Infinite Beauty, conceived in collaboration with the vegetable cosmetic brand Yves Rocher, which thanks to two circular rooms that provide a repeating and always different image of the individual, invites us to look at ourselves from a multitude of different points of view and to ask ourselves what perception and image we have of our bodies.
Grazia’s Infinity Hub also has an area dedicated to talk and, starting on Tuesday 17 April between 6 and 7pm with a debate on the concept of empowerment with the editor of Grazia Silvia Grilli, the actress Carolina Crescentini and singer Noemi; followed on Friday 20 April between 6 and 7pm with a meeting focusing on sustainability during which the editor of Grazia will discuss with the chief executive and founder of Pinko Pietro Negra, the TV presenter Filippa Lagerback and radio presenter Paola Maugeri.
For more information: www.grazia.it