A renovated and reinforced vertical offer covering beauty, news and food, with innovative native and branded content solutions
The Donna Moderna web site, a point of reference for Italian women, has re-launched with a new look and feel to offer users a more immediate and intuitive experience that works across all devices.
The new Donnamoderna.com, which has been designed with mobile first interface, taking it even closer to users’ needs and strengthening its position as Italy’s leading site for women (Source: Audiweb View). Constantly up to speed with the latest digital trends, it allows users to easily identify and access content of interest and to share it on social media.
The new site has been conceived to offer users the most appropriate and useful content at different times of the day and on any device; a video carousel and high-impact visuals making the user experience even more engaging.
The Donna Moderna site also intercepts the “vertical” interests of women, with a special focus on beauty, news and food.
The new features include a section dedicated to beauty secrets with tips on how to use the make-up and adopt the hairstyles of stars, as well as advice and suggestions about new products that are a must in the beauty case of every women and the trends on show at the latest fashion shows.
The news channel, with content produced by the Donna Moderna editorial team become multimedia long-form features that explain, in a clear and detailed way, both current affairs and issues concerning the world of women. Over 50 contributors help to make this channel even more varied and interesting.
The food section on Donnamoderna.com offers users unique recipes that will surprise and are suitable for the family, friends and even big occasions. Among many convenient functions for digital enthusiasts is the possibility of sending shopping list directly using WhatsApp and thousands of video-recipes that are easy to follow, also on a smartphone or tablet while in the kitchen.
Then there is also a wealth of video content produced by the magazine’s editorial team, with infographics on both news items and health, made with the support of authoritative expert contributors, as well as viral videos and tutorials for make-up and hair styling, to be at your best in no time.
Great attention is also given to social channels with a dedicated editorial team producing quality native content with a rich range of educational and news, as well as online badges, gifs and live contributions from experts.
To mark the re-launch, Mediamond has renewed its native and branded content offer with formats and solutions to meet the needs of clients and adapted to all channels, including social media.
The partners of the new Donnamoderna.com are DIOR for the beauty channel and LAVAZZA for the food channel.
Donna Moderna, Italy’s leading publishing network for women, is an ecosystem that through the magazine, web and social channels, embraces an overall audience of 10 million net contacts, between readers and users, with a circulation of 230,000 copies (Source: Audipress 2017) and 7.9 million unique users (Source: Audiweb View May2017), 517,000 followers on Twitter and 628,000 fans on Facebook.