The Mondadori Group brands Giallo Zafferano and Pianeta Mamma have received the top prizes at the Macchianera Internet Awards 2017, that recognise Italy’s best sites and influencers, as well as the most creative and interesting social pages according to the assessment of internet experts who expressed their preferences in an online vote.
With 42,040 votes Giallo Zafferano, the site that since 2006 has got Italians cooking, took first place in the “Best Food Site” category. A further recognition of the success story of a brand that has 5-6 million unique users on the web (source: Audiweb Total Digital Audience, average January-July 2017) and 5.4 million fans on Facebook, and that this year alos brought its strengths to newsstands with the launch of the monthly Giallo Zafferano, the cookery magazine in Italy and Europe born from a web site.
The top 5 cooking sites close with two other Group brands, Cook Around and Sale&Pepe.
The Macchianera Internet Awards 2017 also highlighted Pianeta Mamma – the favourite site for expectant mothers or those looking to become pregnant – which was judged the “Best Site for Parents and Children” with 20,189 votes. Also on the podium was another Mondadori site, Nostrofiglio.it.
Launched in 2008, every month Pianeta Mamma reaches 605,000 unique users (source: Audiweb Total Digital Audience, average January-July 2017) and has a fan base on Facebook of 362,000, thanks to services and content that help and accompany women through the experience of maternity: expert advice, stories from other mothers, video-tutorials and useful suggestions for the whole family.
This year’s winners also included, in the “Best Film Site Category” i400Calci, the site hosted by Altervista, the Mondadori Group platform leader in the creation of blogs and web sites, which has hosted over 2.5 million sites and blogs since its launch and with 600 new web sites created every day.
Meanwhile, Zingarate, the web site that talks about the best of travel, with words and images of those who do the travelling, was among the 10 best travel sites thanks to the votes of users.