Chi, Italy’s most widely read people magazine, and since the beginning a witness to celebrity weddings, launches an extraordinary new initiative: Chi Matrimoni.
From today happy couples everywhere can feel like real stars, thanks to a new service from Chi, that allows them to experience and talk about their wedding in an unforgettable way.
A wedding specialist and an international-level photographer will cover the couple right through the big day and produce a special personalised edition of Chi entirely dedicated to their wedding. A real magazine, printed as a limited edition and delivered to your home. An extraordinary record to keep and give as a gift to friends and relatives.
The photography will be handled by the agency of Massimo Sestini, an established photo-reporter and the author of some of Chi’s greatest scoops, a contributor to many Italian and international newspapers and magazines and the winner of a World Press Photo award in 2015.
In addition, it will also be possible to offer wedding guests a Chi gift package, including a subscription to the magazine, to keep up with the lives of VIPs and be sure not to miss a single copy of the popular magazine.
To mark the launch of Chi Matrimoni, a bride and groom will have the chance to become testimonials of this innovative service and be the first to experience the emotion of getting married with Chi.
For full details of the initiative, please go to chimatrimoni.it
The launch of the initiative will be supported by an advertising campaign in the press and online, conceived and developed by Graffiti.
“Chi Matrimoni” is also a format offered by Mediamond for other special initiatives that may be realised in collaboration with companies and brands that want to communicate in an original way their closeness to their audience.