For the third time New York City welcomes to the knowledge of Italian design with the exhibition “New York Design Week” to be held from May 13 to 17. In this context INTERNI, the magazine edited by Gilda Bojardi, and the mouthpiece of the Italian design around the world for over sixty years, has organised “International Design Appointments”, a cycle of four events that will enliven the design week in New York, and offer an opportunity to see American creativity alongside Itailian enterprise.
The events, open to both professionals and the public, will take place in the showrooms of some of the leading Italian furniture brands in the city, transformed for the occasion into a unique stage. Architects and designers will debate “new projects for urban landscapes”: a new residential model which corresponds to a new way of choosing a more aware and sustainable lifestyle. In fact, sensationalist architecture is being replaced by design that is more attentive to the quality of places and the real needs of urban subjects: the city is once again a protagonist, as a large-scale contemporary agora with innovative public and private services. In this Urban 2.0 scenario design has a very important role as the bearer of an aesthetic and functional language of fundamental value.
“International Design Appointments” starts on Saturday 14 May at 3 pm with “Italian brands design and the US market: opportunities”, with guest speakers Giulio Cappellini, Piero Lissoni, Nasir Kassamali and Gilda Bojardi at Wanted Design Manhattan (Conversation Room – Terminal Stores The Tunnel – 269 11th Avenue btw 27th and 28th Streets, New York, NY 10011); then, on Sunday 15 May at 5 pm Ada Tolla and Giuseppe Lignano with Martinelli Luce will entertain the audience with “LOT-EK + Upcyc ling: Recent Projects”, inside the Studio LOT-EK (181 Chrystie Street 2, New York, NY 10002).
Then on Monday 16 May at 9 am the initiative continues with a conversation between Jeffrey Beers, from the Jeffrey Beers International studio, and Gilda Bojardi, editor of INTERNI, entitled “Bringing Hospitality to the Home”, at the Scavolini Soho Gallery (429 West Broadway, Prince Street, 10012 New York); and, at 6.30 pm “A Residential Design Approach” with Enrico Bonetti and Dominic Kozerski at Natuzzi Italia (105 Madison Avenue, New York, NY 10016). The meetings, organised at the time of the Italian aperitivo or breakfast, aim to be an interesting time for discussion and debate of the poetics of particularly representative designers as well as a strategic moment of connection between the flagship stores, the designers, the magazine and the broader public.
At the end of each event cocktails will be offered based on typical Italian products. Full information and a complete timetable of the initiative are available on www.internimagazine.com.
But there’s more. INTERNI emphasises its international vocation with the May issue, in English (with Italian translation at the end of the magazine), dedicated to Italian architecture and design abroad. The magazine will be distributed in New York with an extra print run of 15,000 copies, in the most important design and fashion showrooms, as well as luxury hotels and art galleries in the city.
Mediamond has contributed to enhancing the line up of “Italian Design Appointments”, which has been put together thanks to the collaboration of: Agricola Due Vittorie, Bauli, Consorzio Tutela Prosecco DOC, Coppini Arte Olearia, F.lli Saclà, Fabbri, Ferrarelle, illy, Piccolo Café, Sibat Tomarchio and I love Italian Food.