Flair, Mondadori’s upscale women’s title, edited by Michele Lupi, continues to evolve with a new creative team. The Art Direction of the magazine will be led by Davies Costacurta who, along with the SM Associati design studio, already oversees the creative side of Icon and Icon Design, while the position of Fashion Director is taken up by Tanya Jones. The creative team of Flair will be completed with the arrival of Gloria Maria Cappelletti.
By joining the creative galaxy already shared by Icon and Icon Design, Flair will strengthen the area of excellence and luxury with increasingly well-defined limits developed by the editor Michele Lupi, who explained: “We have taken the best from the experience gained with the success of Icon and Icon Design, to make Flair the third important element of a platform of excellence that has already enjoyed a very positive response from the market and readers. The editorial line of Flair will have a strong and precise character, a proudly Italian view of the world that can be taken by others as a point of reference: a highly independent and innovative magazine, made in Italy and read potential throughout the world. With a strong Italian identity with regard to fashion and beauty content that is shared by the entire upscale system of the three titles.”
This is the completion of a year of significant innovations for Flair which in February became a standalone title, sold separately from Panorama. During 2015 it continued to expand its international distribution network at leading newsstands in Paris, London, Berlin and New York, and, last September, adopted a larger format, just like Icon and Icon Design.
The next issue of Flair, the first of 2016, will be published on 25 February, during the usual women’s fashion week in Milan.