TuStyle, the fashion, shopping and news weekly edited by Marina Bigi, will be one of the protagonists of “Fashion Style”, Italy’s first fashion-based talent show to be broadcast on La5 from 11 November.
The Mondadori magazine, among the most popular and widely read by women looking for cool style suggestions and ideas, having been involved in the casting of the programme, has also created one of the challenges that the contestants will have to face: the TuStyle Test, in which the participants have to re-interpret, under the supervision of fashion editor Carlotta Marioni, one of the title’s fashion services.
TuStyle will assist the challengers with comments and detailed suggestions, also in the day-time phase, in which the teams of “Fashion Style” will be involved in fashion and beauty tutorials.
The talent show will conclude with the victory of one of the four teams. For the grand finale TuStyle will also provide one of the prizes: a service produced by the weekly’s fashion department together with the winners (a designer, a hair stylist, a make-up artist and a model) that will be published in the magazine and be seen and appreciated by its many readers.