Saturday 21 September, in the middle of the Milan Fashion week, sees the start of Food Experience Mondadori, which, now in its third edition, highlights the stylistic links between good food and fashion, following the April edition that was entirely dedicated to food&design.
Until Monday 23 September, within the confines of “White” – the international window on contemporary fashion – the Mondadori festival-show on gastronomic culture brings to Milan, at the NHOW in Via Tortona 35, an exciting programme of events, in collaboration with Sale&Pepe, Grazia and Grazia.it.
Each day, from 09.30, there will be a mix of showcooking and detailed analysis with some of the leading protagonists of food&fashion who will give a first time account of the ways in which these two worlds meet. In particular, during the afternoon aperitifs organised by Grazia and Grazia.it, fashion taster Anna Marconi from Tasteofrunway.com will prepare unique dishes to combine with particular clothes or outfits, as the result of the same creative inspiration. This is how the creations of the designers CO/TE, Charline De Luca, Benedetta Bruzziches and Giorgiana di San Bonifacio Zappieri di Normaluisa become gourmet dishes that recall the look and feel.
In addition, great international chefs, invited by Sale&Pepe, will take part in cookery demonstrations with techniques and secrets from the most exotic cuisines. Including from Sri Lanka Wicky Prian, on Sunday 22 at 1 pm, a master of oriental cooking strongly based on a multi-sensory approach, and, on Monday 23 at 1 pm, the chefs Julien Chiudinelli and Jerker Kellermann with Marco Bonvicini from the Bjork Swedish Brasserie, for a show dedicated to the cuisine of Northern Europe. Among the guests on Saturday 21 at 1p, will be chef Alessio Algherini, one of the coaches from the new TV talent show “The Chef” which has just begun on La5, for a look at cooking on TV.
On Saturday and Sunday at 5.30 pm, meanwhile, is the time for the “White-Sale&Pepe Cocktail”, with barmen Carmen Clemente and Jor Dossena preparing and mixing ad hoc drinks for the event.
The Food Experience is also online. A team of food and fashion bloggers will provide live coverage of all the activities with photos, videos, live blogging and tweeting with the hashtag #FashionFood.