CasaFacile celebrates its fifteenth year and from Thursday 8 March it will be on the newsstands with a completely new look.
CasaFacile has always offered its readers ideas, practical and easy to copy suggestions, as well as designs and furnishing solutions linked to the acquisition of and living in a home on a day to day basis. And it is a mission that has been rewarded by the readers, as is demonstrated by the +15% recorded by the latest Audipress survey (2011/III). Also in terms of advertising, in 2011 the number of ad clients grew by around 6% compared with the previous year, reaching 204 for a total of 830 advertising pages.
“The new CasaFacile has been conceived to bring it even closer to the needs of the readers,” declared the editor Giusi Silighini. “And we have worked very closely with them, finding out what would improve and make it even “easier”. Also because beauty is now within the reach of everyone, what is more difficult is to render it usable. This is why we have made special efforts to decode the work of stylists, entering homes with a magnifying glass in order to help to create a really personal style,” Giusi Silighini concluded.
At the heart of the magazine is the section Casa Prima&dopo (before & after), by a wide margin the readers’ favourite, from this month with bigger, all-colour images, technical details and backstage photos.
Among the new features is Décor, a section entirely dedicated to the world of decoration and creative do-it-yourself, recovery and transformation, with suggestions from experts on the web that every month will reply to questions from readers about design and interiors. Finally the section Link brings together the most interesting comments and ideas from our community of readers (social networks, blog family tester, events with the editorial staff).
The monthly, that has been very active on Facebook from the beginning, talks to and interacts with almost 30,000 fans who from this issue will contribute even more in choosing the content of certain sections of the magazine.
In support of the re-launch of CasaFacile a communication plan has been drawn up across various media: print (Mondadori magazines), web sites and PoS. On the ground a guerrilla marketing campaign has been organised in the centres of Rome and Milan. In the latter, the windows of the Camomilla Store in Corso Europa and Moroni Gomma in Corso Matteotti will be “dressed” for two weeks with CasaFacile creativity.
In addition a mini-site has been activated www.casidifficilicasafacile.com to play and participate in the CasaFacile online competition with prizes that range from cult design objects to subscriptions to the magazine.
The new CasaFacile will be available from newsstands from Thursday 8 March with a cover price of €1.90.