New recognition by readers of the titles produced by the Mondadori Group, Italy’s leading magazine publisher.
Figures published by Audipress (2011/III) show continued growth in readership for the Group’s weeklies and monthlies and that 82% of the readers of magazines in the country read Mondadori titles.
In particular, according to the survey, every week Italians choose the magazines Tv Sorrisi e Canzoniand Chi: with a readership of 4,398,000 people, an increase of 3% on the previous survey (Audipress 2011/II), Tv Sorrisi e Canzoni confirms its position as Italy’s most widely read weekly; followed byChi, which is in the number one position among women’s entertainment weeklies, with a continuously rising readership (3,614,000 readers, +4.6% compared with Audipress 2011/II).
There were big numbers also for Donna Moderna, which once again is shown to be the most popular women’s weekly (2,710,000 readers, +3.6% compared with Audipress 2011/II).
With a monthly readership of 6,441,000 (+4%), Focus remains Italy’s most widely read magazine.
Moreover, according to the Audipress figures, an increasing number of Italians read Mondadori’s cooking titles, with the company holding 73% share in this market segment. Among the monthlies,Cucina Moderna, is the most widely read (+14% compared with Audipress 2011/II).
Meanwhile Starbene confirmed its absolute leadership (1,532,000 readers), also recording the best performance in the wellness segment (+7.5% compared with Audipress 2011/II).
There was great satisfaction at Mondadori also for the best performances recorded by other titles in the portfolio in the cooking and interiors.
Cucina no Problem recorded the best growth (+17%) in the cooking segment, in which alsoSale&Pepe stands out (+4,6%), appreciated by readers following the recent renewal.
In the consumer interiors segment, in which Mondadori has a 57% share, there was a brilliant result by CasaFacile (+15%), followed by the monthly Casaviva with an increase of +7.4% to reach a readership of 967,000, and recording strong growth particularly among women.
In addition, there was also significant growth by Confidenze (+23.3%), Economy (+20%), Ciak(+13.5%), Guida TV (+11.6%), Men’s Health (+10.1%), Pc Professionale (+8%), which was also the only IT title to be included by Audipress in the segment, and Panoramauto (+8%).