The official summer for R101 opens with the Spiaggia 101 tour that will animate some of the most lively Italian seaside resorts: in fact, from 15 July to 28 August R101 will broadcast live from seven different beaches with lot of music, games and fun for all.
The tour will start in Emilia Romagna with a stop at Bellaria Igea Marina (FC) from 15 to 17 July and will continue across Italy, calling at Vasto (CH) from 22 to 24 July, Lignano Pineta (UD) from 29 to 31 July, Cefalù (PA) from 5 to 7 August, Pozzallo (RG) from 12 to 14 August, Margherita di Savoia (BT) from 19 to 21 August, before winding up in in Campania at Ascea (SA) from 26 to 28 August.
Spiaggia 101 is not only sun, sea and fun but an authentic village, comprising a stage and a number of areas with gazebos to host events, games, disco dancing with music from the’70s, ’80s and ’90s and a host of animation activities for all ages.
Broadcasting live from the R101 truck the station’s presenters will alternate at the different locations: Federico L’Olandese Volante (Bellaria Igea Marina and Pozzallo), Tamy T. (Vasto), Alberto Davoli (Lignano Pineta), Chiara Lorenzutti (Cefalù), Tamara Donà (Margherita di Savoia), Paolo Dini and Lester (Ascea).
At each location a large stage will be erected on which cabaret shows by Gene Gnocchi and live concerts by Francesco Baccini will alternate, while on Saturday Edoardo Bennato will perform, offering some of his greatest hits and some songs from his new album.
Information about the tour, along with pictures and video clips from each location are available of the web site www.r101.it.
Following the success of previous editions, the Spiaggia101 initiative, organised in collaboration with GM Communication of Milan, continues to be supported by numerous partners who will enhance each stop on the tour with a range of activities open to everyone.
On the stage during the day, alongside engaging games, there will be fashion shows for the new Parah Black Sun estate collection, you can learn the steps of the Inblu dance and, by taking part in the competition, win Inblu ballerinas, sandals and flip-flops. And the events will draw in young and old alike who can take up the challenge offered by Che Banca!, or games of skill provided by Shilogistic – CD Group (leader in logistics). And for those fascinated by technology, at the stand of NGM Mobile, you can discover what’s new in the world of mobile phones and pick up a number of beach gadgets. And if you want to test your limits, why not try to ride one of the top-of-the-range MTBs by Capriolo Cicli on the sand? Meanwhile, for the more laid back, there is a lounge area, complete with furniture by Grand Soleil.
Are cars your thing? Then why not take a test drive in one of the most recent KIA models?
At the Polase gazebo you can top up your mineral salts and celebrate the product’s 50th anniversary by taking part in a splendid competition. To fight the scorching heat of the sun and to keep healthy there is the quality fruit by Dole and Lipton Ice Tea is waiting for you to Join the Dance with its brand mango new green tea, launched in the summer of 2011.
Lacoste will be the tour’s technical partner providing equipment for the staff.
Spiaggia 101 also aims to provide an opportunity for reflection and to build awareness about energy consumption at the Edison gazebo, where you can discover how to make real savings on your domestic fuel bills, while Corepla (the national consortium for the re-cycling of plastic) will remind us of the advantages of separating household waste at the ecological gym.
The web site www.spiaggia101.it has a full list of radio frequencies and details about the event.