The Milano Design Week will see the debut of the new CasaFacile.it. From this week you can enter the new CasaFacile “house-on-the-web”, which is now richer, even more practical and full of ideas, complete with a with a shopping guide, DIY suggestions and much more.
“It is a site that perfectly reflects our values, with features that we have published over the years, more detailed and extended treatment, all available at a click,” declared Giusi Silighini, editor of CasaFacile. “But there’s more: CasaFacile.it is a natural complement between print and the web. It is a house where you could find yourself at any time, a new home for the community, almost an extended family, like the one that has built up in recent years on Facebook,” Silighini concluded.
Casafacile.it will publish news and anticipations for all those who love interiors and daily living their home, helping users and readers to create their own style in a practical, smart and amusing way. And there are many new features, starting from the editor’s blog where Giusi Silighini will sniff out new trends and discover cool objects for the CasaFacile community. And our 24 bloggers will create all manner of things: from origami to washi tape, and from creative recycling to relooking spaces; our do-it-yourself and before & after video tutorials will become new online style schools; meanwhile the Shopping Guide section is an authentic personal shopper that will assist users to select household appliances and furniture that combine style and value; and, finally, it will also be possible to make online contact with CasaFacile architects for advice and suggestions.
The new and completely responsive site, which is consequently easy to use also in mobile, is available for all leading devices. The editorial approach has also been designed to facilitate special cross-media initiatives bale to actively engage users and readers. The brand CasaFacile also confirms its success on the advertising front with a performance that from January to March recorded an increase of +4% compared with the same period of last year, a result obtained also thanks to the important special initiatives developed in collaboration with the clients.