Sogni possibili (Possible dreams) (sognipossibili.donnamoderna.com), Italy’s first example of mobile journalism, is a new project from Donna Moderna, the Mondadori weekly edited by Annalisa Monfreda.
The idea of three of the weekly’s journalists, Sogni possibili (Possible Dreams) is a webseries that brings together, with the help of smartphones, the experience of normal people who have changed their job and routines in order to follow their dream.
The videos give voice to those who, with courage and determination, have embarked on ambitious projects: collectively, in pairs, as professionals, but in all cases linked to personal satisfaction.
Sogni possibili is Donna Moderna’s first video journalism project and is a manifesto for the brand’s values. Innovation: three journalist who decided to go around Italy ‘armed’ only with a mobile phone. Positivity: stories that are an authentic injection of confidence, above all because the protagonists are normal people with whom we can all identify and think “maybe I could do that, too”. Sharing: the key to all the stories, given that success begins when you decide to share a project, a dream, a risk. That’s the moment when everything becomes possible.
Launched just a few weeks ago, Sogni possibili is already proving a hit with readers for its originality and the interactivity of the initiative: you can propose your story that will be evaluated, selected and produced by the thee journalists behind the project. Every week when Donna Moderna hits the newsstands, a new story will be online here: sognipossibili.donnamoderna.com.
The success of the initiative is also the result of a simple and intuitive user experience designed for digital distribution for a wide range of devices and with a communication plan that leverages all of the title’s crossmedia assets, from the homepage of Donnamoderna.com, to social networks, Facebook and Twitter in particular, as well as a weekly schedule on Donnamoderna.tv, the Donnamoderna.com newsletters, a video banner campaign on the sites of the Mondadori network and the Expo-express.info site that offers high-impact space for clients in the form of pre-rolls on the video stories, videobox and the masthead.
It is also possible to talk to the editorial staff of the magazine and tell your story on board ExpoExpress, the exhibition-train – organised by Expo Milano 2015, the Mondadori Group and Trenitalia (Gruppo FS Italiane) – that is travelling around the country to promote the Universal Exposition. or you can write directly to Donna Moderna at: firstname.lastname@example.org.