Pantheon Media Group (PMG), the publisher of Grazia USA, has signed a letter of intent with Mondadori Group to launch Grazia in Japan, Hong Kong, Singapore, Malaysia, Taiwan, Indonesia and Thailand, between September 2021 and the end of 2022.
Positioned on all the established fashion and luxury markets, Grazia is the first 100% Italian fashion magazine to have exported its successful formula worldwide, from Italy to the United States. The Mondadori Group Brand, wich now counts 21 editions worldwide in 23 countries, reaches a global audience of 15 million readers, 35 million unique users and over 20 million followers on social media.
“Luxury brands have made a giant geographical pivot to Asia and have declared their intent to make APAC (Asia-Pacific) a priority,” said Dylan Howard, Chief Executive Officer of PMG. “As these brands meet the demand of high-spending luxury customers, Grazia will play a pivotal role in engaging with these users throughout innovative, one-of-a-kind digital platforms and trusted, respected editorial content.”
“Pantheon Media Group has established itself as a premier partner for Grazia, with a dramatic surge in traffic since Grazia USA launched through the platform graziamagazine.com. The new business model, which has strong potential for development in other international markets too, blends authoritative content and a strategic use of data to create a distinctive positioning, addressing the needs and interests of users and advertising custumers,” said Daniela Sola, Managing Director International Business of Mondadori Media.
Dylan Howard, Chief Executive Officer of PMG, also announced the hiring of Brendan Monaghan as PMG’s Executive Vice President and Global Chief Brand Officer overseeing the expansion into Asia and Grazia USA. He will report to Mr. Howard.
Mr. Monaghan recently returned to the United States from Hong Kong, where he served as Chief Commercial Officer of Tatler Asia Group overseeing all business, marketing, and event functions for all advertising categories at the media company. Prior to that, Mr. Monaghan led fashion and luxury digital and print sales along with marketing as Chief Fashion & Luxury Officer across Condé Nast’s entire portfolio. Monaghan also will oversee all advertising sales efforts for PMG’s burgeoning international and luxury portfolio, in addition to editorial, business affairs, and consumer marketing.
“Brendan is a natural born leader and true innovator with demonstrated sales expertise across every media platform,” said Dylan Howard. “During his tenure at Tatler Asia Group, Brendan proved that premium content – matched with data and insights – produced across all media platforms is the most powerful combination for creating audience connections. I am thrilled Brendan chose Pantheon and Grazia as his next home upon returning to the United States.”
Monaghan joins Jillian Maxwell, Grazia USA’s Chief Revenue Officer, and David Thielebeule, Editor in Chief and Chief Creative Officer of the U.S. edition. Both will now report to Mr. Monaghan.
“I am thrilled to be a part of Grazia‘s exciting global expansion plans, and to join Jillian and her team. Grazia is one the of the most iconic and most powerful brands in the world, and I am honored to be a part of taking it to new heights. The opportunities that lie ahead have no ceiling,” said Brendan Monaghan, Executive Vice President and Global Chief Brand Officer of PMG.
PANTHEON MEDIA GROUP, LLC
Pantheon Media Group (PMG) is an independent next-generation media company that brings one of the most prestigious fashion magazines, born in Italy in 1938, to the biggest fashion market in the world. PMG is the exclusive publisher of Grazia USA, a global digital-first platform with a quarterly 400-page print edition due out in September 2021.