Grazia USA, the new international edition of Grazia, the result of a licensing agreement between the Mondadori Group and Pantheon Media LLC, has appointed Jillian Maxwell chief revenue officer and executive vice-president. In her new position, Jillian Maxwell will work in close collaboration with editor-in-chief and creative director David Thielebeule.
As chief revenue officer, Jillian Maxwell will be responsible for defining and executing the marketing strategy and brand partnerships, with a focus on identifying new categories of interest and the creation of an ad hoc audience, with a view to reinforcing retail sales through innovative editorial initiatives, live and virtual events, videos and social media.
“Luxury brands want to find new and niche audiences,” declared Jillian Maxwell. “Few partners today can claim that 50% of their audience is made up of women between the age of 24 and 34. Grazia USA is one of them. The growth recorded in October 2020 – when the title made its debut on one of the world’s leading luxury markets – is without question extraordinary. This fact, alongside the vision of David Thielebeule, offers additional advantages to clients seeking to intercept a new audience and draw on figures able to ensure a solid future for their business. I am delighted to be joining such an innovative a team, with which I share the objective of creating significant and engaging opportunities for clients.”
With over 16 years of experience behind her, before taking on her new role Jillian Maxwell was executive director of international fashion at the WSJ Magazine. Before which, as brand director of the founding team of the WSJ Magazine, she contributed to the creation of its well-known platform WSJ Innovators, where she developed the magazine’s global business strategy. She has also been director of marketing strategy at Harper’s BAZAAR and sales director of international fashion & luxury and American fashion & retail at Refinery29, where she expanded digital partnerships in the fashion and luxury sectors. She began ger career at Condé Nast as merchandising editor for the magazine Glamour.
“There are very few professionals in this sector with the skills that Jillian in the media, both digital and print, in marketing and advertising and with her proven track record of experience in helping both small and medium-sized brands to grow. She has worked with top manager, corporate marketing directors and advertising agencies for years and become a figure of reference for various brands,” explained David Thielebeule, editor-in-chief of Grazia USA. “Jillian is also able to understand the challenges and opportunities for publishers, having been at the top of the WSJ Magazine, where, year by year, she drove profitability and grew revenues through new channels. Jillian is an undisputed leader that knows how to consolidate high performing teams and is able to create strategic partnerships while ensuring growth for clients. Her arrival at Grazia is exceptionally good news and we are extremely confident in our approach that aims to fully enhance and valorise our audience.”
Present in all of the most important fashion and luxury markets, Grazia is the leading 100% Italian fashion brand to have exported its successful formula around the world, from Italy to the United States, creating a dynamic network with a total of 21 editions and a global audience of 15 million readers, 35 million unique users and more than 20 million followers on social media.