Grazia, the leading 100% Italian fashion brand, with 21 editions around the world, edited by Silvia Grilli, is launching a special issue entitled speciale Grazia ama l’Italia (Grazia Loves Italy).
The magazine examines the rebirth of the country through the beauty for which it is well known: talents, fashion, cities of art, places, architecture and gardens in a narrative journey that, across the pages of the magazine, continues also on Grazia.it, giving a voice to the feelings of some of the country’s leading personalities, symbols of an Italy that is being reborn.
“I wanted to create this special issue as a way of highlighting the excitement that you can feel in the country; the will to re-start, a rebirth of enthusiasm and determination. But at the same time, I wanted to dedicate it to the people who have suffered most during the pandemic some of whom are still worried about leaving the protection of their homes,” said Grazia editor, Silvia Grilli.
Featured on the cover is the actress Sabrina Ferilli, who talks about herself and the extraordinary courage of Italian, inhabitants of a land that is frequently hit by natural calamities, but who are always ready to start again. For Ferilli the re-emergence of the country this time is, as she says, like so often before a great moment of hope and dreams. The Italian Minister for Tourism, Massimo Garavaglia, explains how travel is returning and the strategy to attract foreign tourists back to the country. Meanwhile, the architect Stefano Boeri takes a look at the world of art and the architecture of museums and comments on the importance of re-opening museums and galleries. For this special issue, Grazia also met with talents from the worlds of music and fashion. Singer-songwriter Levante talks about her excitement at being able to get back on stage in front of an audience. The duo Colapesce and Dimartino, the authors and protagonists of ‘Musica leggerissima’, discuss the feelings of young people in the time of Covid, of a desire for simplicity and a return to normality. The model Eva Riccobono, who recently gave birth to her second child, talks about what it’s like to be a mother in the time of Covid.
There are also homages to the country from the journalist and writer Annalena Benini, who arties about an Italy to love; award-winning chef Carlo Cracco and his wife Rosa Fanti, rediscover dishes linked to the land and belief in the importance of getting back around the table and sharing feelings; and the TV presenter and writer Csaba dalla Zorza offers readers of Grazia presents her take on Sardinia.
With the survey l’Italia che vuole rinascere dopo la campagna vaccinale (The Italy that wants to re-emerge after the vaccination campaign) , Grazia gives voice to the many Italians who want to take back control of their lives, their work, their space and the freedom that has been denied for so many months.
This special issue will also include many travel ideas, including wonderful hotels where guest can enjoy an experience in a fascinating context and enjoy food prepared by outstanding chefs. As well as curious facts about Florence and Lecce, a gastronomical tour of Franciacorta followed by detailed wine tour itineraries.
Marking the launch of this special issue, Grazia has also produced a series of City Guides that will be available on Grazia.it, where the brand reaches a total audience of 4.3 million users (Source: Nielsen data Fusion December 2020): a selection of Italian destinations seen through the eyes of young illustrators, each of whom offers tips about the cities the love best.
The coverage continues also with an extensive range of content of the social media profiles of Grazia through which the brand, engage 1.6 million fans (Source: Shareablee, TikTok, Pinterest May 2021) with extra details about the magazine’s content.
Especially for this special issue, Grazia has involved the travel & style expert, Nneya Richard, a talent of Factory21 who will guide users to Italy’s most ‘Instagrammable’ places, inviting followers to participate in the challenge using the hashtag #grazialovesitaly and the tag @grazia_it. And a rich programme of live events, news and photo galleries that will enrich the magazine’s Instagram profile