Focus and Focus Junior, the Mondadori Group brands, leaders in the popular science segment, are the media partners of “IllusiOcean™”, an exhibition developed by the Milano-Bicocca University, in collaboration with the National Museum of Cinema in Turin, dedicated to the wonders of the sea.
This initiative will enable Focus – Italy’s most widely read magazine, with a total audience of 6.4 million readers and users and a multimedia communication system that includes the web, a TV channel, social media and events – to strengthen its commitment to safeguarding the planet, through the promotion of the sustainable development goals of the UN Agenda 2030 aimed at readers, students and teachers that will continue throughout the year.
The exhibition has been conceived with the aim of raising public awareness of the marine environment and its creatures, using the fascinating world of illusions capable of altering our perception of reality in a fun and surprising way.
This itinerant project, that will start on 1 October in Milan and have a digital life, thanks to an exclusive collaboration with Focus that will offer users the opportunity to visit the exhibition on its website: with an immersive experience that users will be able to navigate within “rooms of illusions” and discover a range of curiosities about the sea and its inhabitants.
Constantly in support of exclusive events related to the world of science, the Mondadori Group’s contribution to the sector revolve around Focus, Focus Junior, Focus Pico and Focus Scuola will also accompany readers in the coming months and throughout the entire period of the exhibition with a rich programme of initiatives: insights, digital workshops, webinars and special content from the magazines, on social media and the web.
“When I met Professor Paolo Galli from the Bicocca University he told me about the exhibition he had in mind, and I immediately proposed a partnership with Focus,” explained Raffaele Leone, editor of the popular science magazine, leader in the sector. “The sea and its protection, the professor’s special subjects, are familiar topics for us at Focus. Optical illusions are also a form of magic that has always fascinated us and, coincidentally, when I met Galli we had a cover that was hitting newsstands precisely on optical illusions. From that happy alignment of the stars, the exhibition could not but be a joint endeavour. The partnership is part of a wider project of rooting Focus in the territory to make it a publishing phenomenon that, starting from the printed edition, becomes increasingly multifaceted. This initiative with the University Bicocca is a perfect example.”
FOCUS: SPECIAL ISSUE, WEBINARS AND ACADEMY
To coincide with the opening of the exhibition Focus, in collaboration with the Bicocca University, will dedicate a large in-depth special to “Life underwater” in the issue on newsstands from 21 September.
Objective 14 will be a topic on which high school students will also compete in a series of meetings organised in the autumn by Focus Academy, a Focus project which aims to attract children to science and history through online educational activities, in line with the school-work alternation aims defined by the PCTO convention.
In addition, the magazine will organise a special webinar designed especially for students but open to all readers, dedicated to Objective 14 of the 2030 Agenda which focuses on the conservation and sustainable use of the oceans, seas and marine resources for sustainable development.
FOCUS JUNIOR ACADEMY EVENTS
Already this month we will start from the events of the Focus Junior Academy, the Focus Junior didactic workshop for primary and lower secondary school children. The May events, which are already fully booked, are dedicated to enabling students to discover the fantastic world of corals and how to protect them: three days of lessons during which the classes will build, together with journalists, an in-depth feature that will be published in the magazine and on the web from 21 June.
Another event for Focus Junior readers will take place in July with a feature made with fascinating and surprising images of underwater illusions.
“Our young readers are very attracted to the underwater world and the life of marine species,” said Sarah Pozzoli, editor of Focus Junior. In addition, for some years they have been increasingly interested in issues related to the wellbeing of the planet. The exhibition perfectly combines these two aspects: curiosity and environmental protection.”
FOCUS SCUOLA E AND FOCUS PICO INITIATIVES
There will also be a series of special initiatives for teachers: a webinar organised by Focus Scuola, the magazine that provides support to teachers of primary and secondary schools with advice on teaching and materials. An event to explore the issues related to the UN Agenda with proposals for workshops and innovative activities to involve students on the subject of illusions.
There will also be space to discover the wonders of the sea even for younger children: Focus Pico, the monthly magazine designed for children between the ages of 3 and 6, will propose, in the July issue, games, stickers, a science poster on the fish that live in coral reefs and a special illustrated history of the world of the sea, created in collaboration with the children and teachers of the Bicocca University Children’s School.
Focus is Italy’s most widely read magazine, with a total audience of 6.4 million readers and users (Source: Nielsen media impact data fusion, November 2020). It is increasingly appreciated and engaging on social media, where it has a growing audience of over 3.2 million followers (Source: Shareablee, April 2021). The magazine is at the centre of a multimedia ecosystem that includes the web, a TV channel, social media and events: a distinctive reference point for highly topical issues, from science to technology to nature, thanks to the contribution of authoritative voices of international renown. and an approach that is always fresh and rigorous.
Focus Junior is a reference point in the world of kids, with an average monthly circulation of over 88,000 copies (Source: Ads, January 2021), 589,000 unique users per month on the site (Source: Audiweb, January 2021) and a social community of 142,000 fans (source: Shareablee, April 2021).
For over 110 years, the mission of the Mondadori Group has been to promote the dissemination of culture and ideas, ensuring a quality offer of entertainment to the widest possible audience. Leader in the book market and the number one Italian multimedia publisher, Mondadori has embarked on a path of social responsibility that also includes the promotion, across all its channels, of quality content that rewards sustainability, plurality of thought, diversity and inclusion, with an approach that is constantly focused on innovation.
Mondadori’s commitment is reflected in a series of activities in support of the communities in which the Group operates: from the promotion of reading and education to training and social and health care.
The Group has also adopted a plan of initiatives aimed at reducing the environmental impact of its offices and bookstores, which has resulted in a significant reduction in greenhouse gas emissions and led to an increase in the use of certified paper for the production of books and magazines.