Also this year, Tv Sorrisi e Canzoni, Italy’s biggest-selling and most widely-read magazine, will be the unmissable point of reference for fans of the Festival della Canzone Italiana.
The Mondadori Group brand, leader in the entertainment segment with an overall audience of 4.8 million users per month (Source: Nielsen Media impact Data Fusion, July 2019), will be on the front line to follow all aspects of the 70th edition of the song festival, with special content and background coverage in the magazine, on the web site and on social media.
Starting with the issue on sale at newsstands from today, a preview of the lyrics of the songs, interviews with the artists and an exclusive cover with the complete group of singers along with the presenter and artistic director Amadeus. This will be the first of three special issues dedicated to the Festival culminating on Monday 10 February with a behind-the-scenes look at the whole week and the first cover with the winner photographed exclusively immediately after the announcement on the night.
And not to be missed, a compilation Sanremo Best, with the best songs from the Festival on three double CDs to celebrate the 70th anniversary of the most important Italian song festival with a selection of songs that have touched the hearts of millions of fans and made entire generation sing, on newsstands from 4 February.
For the duration of the Festival, the editorial team of Sorrisi will move to Sanremo with journalists, an ad hoc photographic studio and a guest lounge with a recording studio attached. In line with tradition, the main streets of the city will be decorated with posters and life-sized cut-outs of the artists and the presenter photographed by Sorrisi very popular with the public for photos and selfies.
ON THE SITE AND SOCIAL MEDIA
Every day, the latest news, ratings, backstage coverage and detailed accounts of the evenings, with the best photos available on Sorrisi.com, supported by significant social media coverage.
During the evenings of the Festival, the Instagram and Facebook profiles of Sorrisi will be authentic second-screens for viewers, with content to follow the competition: from the song lyrics, to quotes and curiosities about the singers and guests, to new graphic cards for sharing comments, quizzes and surveys on IG Stories. And available for the first time new animated GIF-cards for IG with the most popular personalities, such as Elettra Lamborghini, Alberto Urso and many more.
And there will of course also be the real-time surprises of a typical day at the Festival. And also this year there will be extensive live social media coverage of meetings and encounters with the artists in the Sorrisi press room: starting in the morning with breakfast with the editor, Aldo Vitali, and a singer from the competition, until late at night, also with surprise incursions after the performances on the stage of the Ariston theatre.
The editor Aldo Vitali will also appear on a daily live slot at 10.15 on Radio Subasio.
And, finally, with the “Vinci Sanremo” competition, Tv Sorrisi e Canzoni will host 10 readers who will be able to experience the festival along with the editorial team and enjoy the show from the front row of the Ariston theatre.
For the editorial team of Tv Sorrisi e Canzoni make up and hair styling will be managed by Celebrity Stylist Events.