The bookshops of the Mondadori Store chain will reopen to the public across the whole country, while ensuring the safety of customers, booksellers and staff. From next week, with the opening of shops also in Lombardy, Piedmont and Campania, all of the more than 550 directly-owned and franchise outlets in the chain in Italy will be open, subject to further indications from local and regional authorities.
In recent weeks, the Mondadori Group’s bookshop chain has prepared for the gradual reopening of its outlets with a personalised programme based on the size of the shop – small, medium, large – their location – central or in shopping malls – and the specific characteristics of each shop and the indications of the different regions regarding anti-contagion protocols.
“We will restart from where we left off. In over a month of lockdown we have continued to offer a service to readers with home deliveries. We have also put our range of stories, events, culture and entertainment online so that our bookstores – even virtually – can continue to be places to meet and exchange ideas. Now we are starting up the engine again, giving priority to the safety of our customers and our people,” declared Carmine Perna, chief executive of Mondadori Retail.
In all the bookshops of the chain, using the message “Per fare tanto, basta poco” (It doesn’t take much, to make a big difference), Mondadori Store welcomes visitors back, reminding them of a few simple rules to enable everyone to have access to the shop, look at books, ask for advice: at wait their turn at the entrance, while maintaining a safe distance and using the hand sanitiser, facemasks and disposable gloves available. But customers can always also check the availability of a title on Mondadoristore.it or by contacting the shop directly and choosing either to collect their book from the shop or have it delivered at home.
There is also a free personal shopping telephone service called “Il tuo libraio” (Your bookseller): a direct line to the Mondadori Store booksellers, who are available to offer customers advice and suggestions targeted to their preferences and enthusiasms, as well as pointers to new authors, and the possibility of buying a suggested book delivered at home, for oneself or as a gift.
Mondadori Store will also give an account on social media, using photographic contributions by its booksellers, of the return to a form of normality in the bookshops. The galleries can be found on https://www.facebook.com/MondadoriStore and https://www.instagram.com/mondadoristore.
Mondadori Store communication campaign in support of the reopening of the bookshops and welcoming back its customers, has been curated by the Canali&C. agency, and will run across a range of media: on radio, with a spot on air from 11 May on the RadioMediaset stations, in store, with posters and videowalls in the stores, on the web, with newsletters and advertising on Mondadoristore.it and the chain’s social media profiles.
More information and contact details for all the stores is available at https://www.mondadoristore.it/negozi-aperti-emergenza-sanitaria/.