Mondadori Store: bookshops open across Italy with an extensive offer of books, entertainment, new online services and events

The Christmas campaign begins: “Give the gift of a story, and move someone you love”

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Books offer experience, enjoyment, reflection: essential goods that the Mondadori Store bookshops continue to provide to people around the country at more than 550 shops open across the entire county, while also ensuring maximum protection of the heath of customers and staff.

In this period, Italy’s most extensive bookshop network is inviting readers to spend some free time in a bookshop to bring forward the tradition moment of buy books as Christmas gifts with a campaign entitled, “Regala una storia, emoziona chi ami” (“Give the gift of a story, and move someone you love”). An initiative which, in line with the appeal made by AIE – Associazione Italiana Editori (the Italian Publishers’ Association) and ALI – Associazione Librai Italiani (the Italian Association of Booksellers), underlines the importance of avoiding queues and crowds in store and reduce waiting times in the lead up to Christmas, and promoting the book as the perfect Christmas gift.

The entire Mondadoristore.it offer, with over 1 million titles in the catalogue, as well as music, films, toys, stationery and eReaders, is always available through free multichannel services, along with home delivery: Pick Up Point, to comfortably collect in store products bought online; Prenota e ritira, with which you can order online and collect and pay in the store or at one of the 11,00 post offices around the country, and Invia a casa, to have a product ordered in store deliver straight to you home.  Customers can also take advantage of the new Satispay service, which is already active at more than 150 Mondadori Stores, to safely and securely pay using just your smartphone.

Plus, for the sixth year in a row, Cesvi volonteers will be at participating Mondadori Stores in all of the main Italian cities and towns to gift-wrap customers’ purchases. A successful partnership in support of the Cesvi initiative for the prevention and fight against the maltreatment of children in the cities of Bergamo, Bari and Naples. With a small donation, customers can make a contribution to this important project.

Mondadori Store digital events will also continue with leading players from the world of arts and entertainment who will meet the public in exclusive online events: The Zen Circus on 20 November; Fabrizio Moro in 25 November; and Simon & The Stars on 3 December.

The Mondadori Store Christmas communication campaign, developed by the Canali&C. agency, will be on air on radio, in store, with posters and videowall at points of sale, and online with newsletters, on the  Mondadoristore.it website and the networks social media profiles.