Milan, 3 June 2020 – From this month INTERNI will enhance and complete its communication system with a new daily digital format, INTERNI Design Journal, that will address current issues, analysed from a design perspective. But this is not the only thing that’s new in June: there will also be a special print edition dedicated to all of the new products that we could have discovered both inside and outside the Salone Del Mobile, an issue that underlines the great enthusiasm and close attention that the magazine edited by Gilda Bojardi gives not only to design but also to the creative energies of companies and designers.
“INTERNI believes in the strength of the entire value chain of design and this rich programme of editorial initiatives is the proof,” declared the editor Gilda Bojardi. “we like to think that the rebirth of the great tradition of Italian design will start also from here, from a unique plurality of expression to which we will always attempt to give voice and reflect its rich heterogeneity.”
INTERNI Design Journal
Online from this week will be Interni Design Journal, an innovative digital format in Italian and English, which can be accessed from the home page of the web site internimagazine.it conveyed through a system of newsletters. Each day, a key word and an issue of particular interest will be presented, examined by taking the opinion of an authoritative name and a journalistic survey, as well as a design analysis of five new products along with multimedia background with interviews with designers and entrepreneurs. The content of Interni Design Journal is curated by Laura Traldi, a professional journalist and a long-time collaborator of the magazine.
The June issue of INTERNI offers a 70-page feature which presents what’s new in 2020 from the home, furnishing, kitchen, bathroom and lighting sectors. In addition to the 200 products – all published in preview – there are the contributions of 102 entrepreneurs and 70 designers who, in exclusively for the magazine, express their views on a series of important arguments: the strategies required for the recovery of the furniture industry, the values we need to pursue to protect and consolidate the leadership of Made in Italy, the big issue on which our future will depend. Enhancing this important selection of direct testimony, are critical texts by cultural operator Davide Rampello, the economist Stefano Micelli, and the sociologist Aldo Bonomi. Three different points of view that share a single strong conviction: that in order to ensure a virtuous reconstruction, the Italian System must focus on its intrinsic values, on a “made-to-measure” model, able to combine digital innovation with the great analogue-artisan tradition of Made in Italy.
These initiatives will be supported by a communication campaign across a range of media: newspapers, magazine e web.
The June issue of INTERNI will be available on newsstands from 5 June.
For more information, please go to: www.internimagazine.it