The expansion of the retail network by identifying local opportunities where the Mondadori brand is not yet present is vital for the growth of retail activities.
In December 2018, the network was comprised of 595 stores (31 under direct management – of which 7 megastores and 24 bookshops – and 564 under franchising agreements – of which 352 bookshops and 212 Mondadori Points), in addition to the shop-in-shops (49), web channels and book club activities.
Mondadori Retail revenues amounted to euro 191.8 million: books account for 80% of turnover, with a market share in the segment of 14.4%.
The format adopted in owned bookshops was also extended to franchisees, in order to create a more consistent experience for the public and therefore lend a distinctive atmosphere to the Mondadori Store.
The multichannel approach for customers, particularly with respect to the organisation of in-store events, has made it possible to expand the user base and increase loyalty-building capacity.