Mondadori has accepted the invitation to Italian companies in the paper and printing sector made by Greenpeace to join in the fight against deforestation with a commitment to define a gradual shift to the use of FSC-certified paper (from sustainably and responsibly managed forests) in the production of books. “Forest-friendly” paper will be used for some prestigious and high-quality literary series, such as: Strade Blu and Oscar Spiritualità by Edizioni Mondadori, Einaudi Stile Libero, Wellness by Sperling & Kupfer and, in children’s books, some of the Geronimo Stilton, Scooby-Doo and Flambus Green series published by Piemme.
“I am extremely proud of the commitment that Mondadori made to help build awareness through the Greenpeace campaign,” stated Riccardo Cavallero, general manager of the Mondadori Group’s trade books area. “The reason why Mondadori has decided to accept Greenpeace’s invitation is that it well help us to operate in an increasingly more sustainable and responsible way in the market, and it will allow us also to offer to our readers a concrete opportunity to make a conscious purchasing decision in favour of the environment.”
“Mondadori’s decision,” claimed Chiara Campione, head of the Greenpeace Forest campaign, “is a first and much appreciated step, especially given the quantity of paper consumed by the company. We hope that it will be followed by others, so that in the short term we, as readers, can be sure that we are not helping to destroy a part of a tropical forest every time we buy a book.”