In the following table, stakeholders’ engagement plan in 2016.

StakeholderCorporate functionFrequencyExpectationsToolsAnswer
Financial communityInvestor Relations
Legal and corporate affairs
1 (AGM at the headquarters)
68 (in Italy and abroad)
Group’s increased visibility
Value creation
Shareholders’ meeting
Conference call
Roadshows
Analysts’ meeting
One-to-one
Presentations
Q&A
Shareholders’ Meeting minutes
SuppliersProcurementMeetingsProvisionsQuestionnaireDatabase
FranchiseesMondadori Retail2

4

Direct comparison with objectives network reinforcement
Identification of areas for improvement
Roadshows

Focus groups

UnionsGroup Human Resources1 (at European level)Information on Group progress and goalsEWC
Several meetings (Italy)Definition and management of reorganisation plansNegotiations
EmployeesCommunication and media relationsat least once a weekInform about Group and market news and eventsIntranet, email, social media
Mondadori Retail2
3

2

Inform about company news and events

Employee engagement in owned stores

Newsletters
House organ

Store Days

Oscar dei Valori

Books audienceTrade Books
Mondadori Electa
4,407 presentations and eventsInteraction with authorsBookshop presentations
Foreign author tours
Participation in literary festivals
Magazine audienceMarket research3 focus groups

1 quantitative survey (CATI – CAWI – CAPI) in three phases (pre-event, during the event and post-event)

1 quantitative survey (CATI – CAWI)

1 qualitative survey (consumption of Italians)

Greater understanding of tastes and habits of the publicMarket researchPresentation of results to magazine marketing and advertising