In the following table, stakeholders’ engagement plan in 2015.

StakeholderCorporate functionFrequencyExpectationsToolsAnswer
Financial communityInvestor Relations
Legal and corporate affairs
5 (at the headquarters)
6 (in Italy and abroad)
Group’s increased visibility
Value creation
Shareholders’ meeting
Conference call
Analysts’ meeting
Shareholders’ Meeting minutes
FranchiseesMondadori Retail2Direct comparison with objectives network reinforcementRoadshows
Advertising investorsMarket research1Measuring satisfaction with women’s magazinesInterviewsRepositioning of the TuStyle magazine
UnionsGroup Human Resources1 (at European level)Information on Group progress and goalsEWC
Several meetings (Italy)Definition and management of reorganisation plansNegotiations
EmployeesCommunication and media relationsat least once a weekInform about Group and market news and eventsIntranet, email, social media
Mondadori Retail12
Inform about company news and eventsNewsletters
House organ
Books audienceTrade Books
Mondadori Electa
3,934 presentations and eventsInteraction with authorsBookshop presentations
Foreign author tours
Participation in literary festivals
Magazine audienceMarket research25 questionnaires with CAWI methodGreater understanding of tastes and habits of the publicMarket researchPresentation of results to magazine marketing and advertising
CustomersMondadori Retail1Sharing valuesSurveysSet of values