Every year our Sustainability Committee updates the materiality analysis in order to determine the most important sustainability issues, both inside the company and for its main stakeholders.
The level of importance of the issues is assessed in several stages:
- mapping and classification of stakeholders;
- identification of materiality issues;
- evaluation of the materiality of these issues.
As in 2014, in 2015 we updated the materiality analysis in accordance with the Sustainability Reporting Guidelines of the Global Reporting Initiative (version GRI-G4).
In order to identify material issues for the company and its stakeholders, a workshop was held with the Sustainability Committee which firstly mapped and prioritised the stakeholders, and then identified the most significant sustainability issues from among those indicated by the GRI-G4 Guidelines and the “G4 Sector Disclosures – Media” sector supplement.
During the workshop, the members of the Sustainability Committee put the issues in order, considering their relevance both for Mondadori and for its stakeholders. In accordance with the GRI-G4 Guidelines, when prioritising the sustainability issues due consideration was given to the relevance of the impact of each one both within and outside of the reporting scope, i.e. along the Mondadori value creation chain.
The significance of each sustainability issue for the company was decided upon considering the perception of Sustainability Committee members as well as an assessment of:
- the commitment and the policies adopted by Mondadori regarding each issue;
- the impact of each issue on the company’s capital.
To determine the significance of sustainability issues for stakeholders, the results of the preliminary analyses conducted were taken into consideration, i.e.:
- a media analysis which made it possible to assess the media relevance and public awareness of each sustainability issue. The media analysis was carried out with reference to the sector in which Mondadori operates, the latest events in which it has been involved and the sectors in its supply chain (paper mills, printers, etc.), so as to evaluate the impact of each issue, including outside the scope of the company;
- benchmarking with companies across the entire media sector, not just in Italy, which made it possible to understand which sustainability issues are dealt with the most and are therefore most significant within the sector.
On the basis of the aforementioned analyses, Mondadori’s priority sustainability areas were therefore identified by matching the relevance for the company with that for the stakeholders.
We note the following in particular:
- the most important issues in terms of materiality for Mondadori and its stakeholders are: the quality of information and content, focus on core business activities, the digital evolution and human capital management;
- the majority of the issues related to Mondadori’s specific business were judged to be material (responsible advertising, accessibility of output, freedom of expression, editorial independence, quality of information and content, privacy and data protection);
- in line with the focus on the core business activities undertaken by the company, and in accordance with the GRI-G4 guidelines which suggest that reporting is extended to the external environment, we decided to include the environmental impacts linked to the paper product life cycle within a single aspect (the life cycle of paper products), which turned out to be significant for Mondadori as well as for its stakeholders.