Mondadori Retail offers a free loyalty card – the Mondadori Card – to all retail customers of age, which enables them to take advantages of exclusive benefits.

By presenting the card at the cashier’s desk before each purchase or making purchases at participating online stores, customers accumulate points that can be used to obtain discounts at participating Mondadori stores or on online stores selling books, subscriptions or other Group products. Points can also be accumulated by participating in certain activities on the Group websites, registering with one of the Mondolibri book clubs, or subscribing to some magazines.

In order to enrich the array of benefits made available by the loyalty card, in 2015 Mondadori Retail decided to participate in the multi-partner Payback loyalty scheme, thus increasing the number of opportunities to earn and use the points accumulated as discounts not only on the Group’s websites and in its stores, but also at all other participating partners.

Since March 2016 the Mondadori Cards have been converted into Mondadori Payback cards.