On Monday 17 December the Mondadori Group will be among the protagonists of the StartupItalia! Open Summit 2018, the event that promotes innovation, exchange and new collaborations between the founders of startups, companies and investors. The Digital Magazines team of Italy’s leading publisher on the web will take part in one-to-one meetings with 10 startups that have distinguished themselves for business ideas and a capacity to compete on the international market.
“Our involvement with StartupItalia! Open Summit 2018 is part of the digital development path adopted by the Mondadori Group,” declared Andrea Santagata, deputy general manager and chief digital officer of the Group’s Magazines Italy area. “We are big believers in innovation and are focused on consolidating out links to the ecosystem of startups by giving an account of our model of the “publisher of the future”: a publisher that is increasingly multimedia and able to stimulate a social relationship with its users. The aim is to continue to enhance our offer also through collaboration with new digital talents that area complementary and synergic with our business model. We are excited to be able to develop a dialogue with emerging new talent and a mutually beneficial exchange in the pursuit of creativity and the realisation of quality content,” Santagata concluded.
#SIOS2018 offers an opportunity for startups to demonstrate their innovation ideas and receive advice and suggestions from managers and professionals on the Group’s Digital Magazines team. The projects developed by the selected startups – distribution services for paid content, video production platforms, for influencer marketing on social networks, advertising solutions and mobile – can find fertile ground for exchange with the established business models of the digital brands of the Mondadori Group, leader in the most valuable vertical segments in the market: from Giallo Zafferano to Grazia, and from Donna Moderna to Studenti.it, Sorrisi and Focus, all of which are points of reference for the enthusiasms and interests of online Italians.
StartupItalia! Open Summit 2018 will also see the brand new Giallo Zafferano apecar which is at the heart of an engagement initiative through which founders and developers will be asked to reveal on post-its the ingredients of success and failures that young entrepreneurs must face. This will give rise to a “recipe for the perfect startup”, which will be shared by Giallo Zafferano on social networks.
The Mondadori Group is Italy’s biggest publisher of magazines and leader also in digital. With the country’s broadest and most diversified offer, thanks to a portfolio of 30 digital brands with an overall monthly audience of 26.5 million unique users and 4.2 million users per day. Leader in the highest value vertical segments, including women, food, wellness and fashion, with standout titles such as Donna Moderna with 13 million unique users, Giallo Zafferano with an audience of 14 million unique users, Starbene with 11 million unique users, and Grazia with 3 million users (Source: Audiweb Total Audience – September 2018). A digital presence that also includes social networks, where the Group’s brands are present with 88 channels and an audience of 26.4 million followers.