Grazia, the Mondadori Group weekly that is a reference point in fashion and an authentic voice in current affairs, is celebrating its 80th anniversary by maintaining all of the passion and urgency it started with.
First published in Italy in 1938, today Grazia is the only 100% Italian fashion magazine sold across the world, from France and Great Britain, and from Mexico to China and Australia.
The title has accompanied generations of women thanks to a unique formula that combines fashion, current affairs and news; as well as investigations and background profiles, on issues of greatest interest, along with con exclusive features, a visionary style supported by great photographers and interviews with world-famous personalities, thanks to a continuous ongoing dialogue with leading protagonists around the world and a special relationship with celebrities, top models and designers.
Strong points that have enabled the iconic brand to evolve into a multi-channel system that is appreciated by the most dynamic and sophisticated readers and digital communities as the ideal interpreter of Made in Italy.
Today Grazia, which is published in 5 continents with 20 editions, reaches a total of more than 17 million readers with monthly sales of over 10 million copies, 35 million unique users every month and 13 million followers on social media, confirming its position as one of the preferred advertising vehicles for upscale fashion and cosmetics companies.
THE CELEBRATORY EVENT
This evening an event will take place in Milan to celebrate the 80th anniversary of Grazia, the culmination of a series of special initiatives, organised during the year by the Italian magazine edited by Silvia Grilli with the hashtag #Graziayoungsince1938, to celebrate the history of the iconic brand of the Mondadori Group.
The event, which is being held at the prestigious Rotonda della Besana, will begin with cocktails before proceeding with an exclusive show inspired by the values that have made Grazia a distinctive brand that continues to evolve: Made in Italy, internationalism, creativity, elegance and sustainability.
Joining Ernesto Mauri, Chief Executive Officer of Mondadori Group, Silvia Grilli, editor of the magazine and Carla Vanni, director of the Grazia International Network, will be a range of Italian a world-famous international guests including: Pixie Lott, Ireland Basinger Baldwin, daughter of Kim Basinger and Alec Baldwin, Patty Pravo, Eleonora Abbagnato, the soprano Carly Paoli, Victoria Cabello, Filippa Lagerback, Alessia Marcuzzi and journalist Mia Ceran.
The exceptional “godmother” of the event will be Nadège, one of the most famous top models of the golden age of fashion and one of that small group of “super models” that revolutionised the fashion system, transforming themselves from mannequins into women with strong personalities able to enchant entire generations.
The actor Alessandro Gassman will receive a special prize for an outstanding career of over 30 years and social commitment, both in Italy and abroad, a manifestation of the values of excellence and responsibility that have always inspired Grazia’s journalistic mission. The special musical guest is Ofenbach, the French duo that has achieved world renown with their music with the hits Be Mine (three Platinum Discs in Italy) and Italy’s most played track on the radio in 2017, Katchi (Platinum Disc) and Party, and the new single Paradise.
The event has the support of the City of Milan Milano and the Camera Nazionale della Moda Italiana, and coincides with the opening of the Milan Fashion Week.
During the evening it will also be possible to admire Terzo Paradiso by Michelangelo Pistoletto, a work which, on the occasion of the 80th anniversary of Grazia, was created by the artist using only recovered copies of the magazine to underline an eco-sustainable promise and reaffirm the role of the printed page in contemporary society: to inform and stimulate thought.
The installation will remain open to visitors of the historic site of the Rotonda della Besana during the whole of the Milan Fashion Week, which ends on 21 September.
CELEBRATING – MADE IN GRAZIA: A COLLECTORS’ ISSUE
Grazia also wanted to recognise Italian beauty and talent with a special issue Celebrating – Made in Grazia, a coffee table book featuring pages with interviews, stories and extraordinary images dedicated to the biggest Italian talents and international culture and genius as seen by important authors from our country.
The most famous models shot by celebrated photographers, such as Bianca Balti photographed by Gia Coppola, stories about the lives and work of our designers, the men and women of cinema, stars from the worlds of music, dance, sport, architecture, art, design and literature. Personalities form a whole range of areas, together to tell some unexpected tales in conversation such as those between Mika and Pierpaolo Piccioli, Diego Della Valle and Pierfrancesco Favino, Miuccia Prada and Alice Rohrwacher, or protraits of Roberto Bolle and Donatella Versace by writers such Marco Missiroli and Teresa Ciabatti.
The special collectors’ issue also an overview of Grazia covers form yesterday and today, by leading Italian artists such as Marcello Maloberti, Mimmo Paladino, Paola Pivi and Nico Vascellari.
Celebrating – Made in Grazia, in Italian and English, is on sale from 18 September on newsstands and selected bookstores in major international cities.
GRAZIA GLOBAL CONFERENCE 2018
The celebrations for the 80th anniversary of Grazia will continue on Tuesday 18 September with the Grazia Global Conference 2018.
A working conference at the Palazzo Mondadori, the Group’s headquarters, that will bring together the director of the Grazia International Network Carla Vanni and the managers and partners of the 20 editions of the magazine from around the world (Italy, France, Spain, Germany, Holland, the UK, Serbia, Croatia, Bulgaria, Slovenia, Russia, the United Arab Emirates, Mexico, Saudi Arabia, Pakistan, India, China, Korea, Morocco and Australia).
The meeting will feature special testimony from Rosita, Angela, Luca and Francesco Missoni; Robert Triefus, Executive Vice President, Chief Marketing Officer, Brand and Customer Engagement of Gucci and Brunello Cucinelli, chairman and chief executive of the brand of the same name, and will also offer an opportunity to discuss trends and future scenarios for fashion in the digital age, with speeches by Carla Buzasi, Managing Director of WGSN and Giuliano Noci, professor of Strategy and Marketing and Pro-rector of the Chinese Territorial Hub of the Politecnico di Milano.