This year, for the first time, the Milan Fashion Week will see the women’s weekly Grazia – an international point of reference for fashion – partnering with Jean Paul Gaultier in an exclusive event: Scandal Party, an eccentric and elegant evening inspired by Scandal, the fragrance launched by the enfant prodige of French fashion, to which Jean Paul Gaultier will dedicate a day of celebration on the occasion of the Milan Fashion Week.
“We are very proud to host and celebrate Jean Paul Gaultier, a designer who is a leading figure in the history of fashion,” declared Grazia editor, Silvia Grilli.
L’eau de parfum by Jean Paul Gaultier is an enfolding perfume for women that is full of character that challenges the wearer to liberate the scandalous side of her nature. And it is on the basis of this philosophy that Scandal Party has been created and developed by the French couturier together with the Mondadori Group magazine edited by Silvia Grilli.
The event will take place this evening at Palazzina Appiani in Milan, with the exceptional presence of Jean Paul Gaultier, the editor of Grazia, Silvia Grilli, along with leading representatives from the worlds of fashion and entertainment.
The guests expected to attend include Michelle Hunziker, Elisabetta Canalis, Martina Colombari, Barbara D’Urso, the actors Margareth Madè, Giulia Michelini, Claudia Potenza, Luca Calvani, Michele Morrone, chef Andrea Berton, model Linda Morselli, the influencers Linda Tol and Kathrin Poulain and the socialites Ginevra Rossini and Lucrezia Buti Missoni. The event will be animated by a surprise show, with an exuberant performance by La boum.
The day dedicate to the fragrance Scandal will also be a unique opportunity for five lucky Grazia readers who will have the chance to meet the French designer at the Limoni perfumery in Corso Buenos Aires 36 in Milan.
Scandal Party is part of a rich calendar of events with which Grazia – interpreter of Italian fashion and style – is celebrating its 80th anniversary, an to which the slogan #graziayoungsince1938 is dedicated. First launched in 1938, the magazine today is the leading fashion 100% Made in Italy brand, able to reach more than 3.3 million contacts per month, over 5 million people on Facebook and Instagram (Source: sales company data based on Audiweb tda figures for November 2017 and Audipress 2017-2; Facebook and Instagram Insights January 2018) and an average weekly print circulation of more than 163,000 copies in 2017, an increase of 7.7% compared with al 2016 (Source: Ads print + digital).
For its unmistakeable style, Grazia has become a point of reference for the most dynamic readers and digital communities, as well as the preferred advertising vehicle for companies in the up-scale fashion and cosmetics sectors. These strong points have enabled Grazia to evolve into an international multi-channel print-digital-social-events system with over 20 editions around the world.