Tv Sorrisi e Canzoni, the Mondadori Group brand, leader in the entertainment segment, with an overall average audience of 5.2 million readers and users (source: Audipress 2017/I + Audiweb TDA Average March-May 2017), presents its new digital Guida Tv, at www.sorrisi.com/guidatv.
Always one of the most interesting content features for the title’s audience, the brand’s new Guida Tv reinforces and expands the offer of information about TV programmes with a practical, useful and complete online tool to help users find what they want to see in a continuously evolving television landscape.
Sorrisi’s new Guida Tv provides a constantly updated list of 130 channels, with more than 100,000 programme profiles with an innovative design. The new home page shows the programmes divided by category, making it easier and more immediate to use, also thanks to time slot search keys (“today”, “now”, “this afternoon”, “this evening”, “tomorrow”) and the close-up remote control functionality to select quickly and easily an individual channel or different platforms – free, premium and Sky – making it easy for users to navigate, also from a mobile device.
Also the concept of the Guida Tv is new, thanks to a clear division of categories and genres, offering users suggestions and connections between different content, for example tv series, classified as comedy or drama, kids programmes, sitcoms, history, fantasy, police procedurals, and thrillers. In addition to scheduling details, the new Guida Tv also provides information about plots, casts, video clips and links to sites and social networks.
Based on an integrated system that brings together the magazine, web site and social media, users will also find recommendations by the editorial team of Tv Sorrisi e Canzoni identified by the label “Must see”, a guarantee of quality. The content of Guida Tv is further enhanced by related articles on the web site Sorrisi.com and, in conjunction with prime time talent shows, with live background details on the site and of Sorrisi’s Facebook page.