With the success of the exhibition event MATERIAL IMMATERIAL, INTERNI confirms its role as a strategic communication vehicle in the world of international contemporary design by organising in New York on the occasion of NYCxDESIGN, the important design event organised every May in the city – with the Italian Consulate General in New York, a meeting to celebrate the relationship and synergies between the Italian design system and design in the United States.
A talk, entitles New York Architects Star in Material Immaterial, will take place on Friday 19 May, at 6 pm, in the historic consulate building at 690 Park Avenue.
The protagonists of the meeting will be two partners from two of the world’s most interesting New York-based architecture studios: BIG – Bjarke Ingels Group and SHoP Architects, both present this year at the INTERNI exhibition event with two projects, the lighting installation Quick brown fox jumps over the lazy dog (created by Artemide) and the pavilion in terracotta extrusions Wave / Cave (created by Metalsigma Tunesi, NBK Keramik). After an introduction by Francesco Genuardi, the Italian Consul General in New York, and Gilda Bojardi, editor of INTERNI, the two studios will talk about their experience during the Milan Design Week, focusing on the personal and professional dynamics during their installations and the increasingly growing value of the FuoriSalone phenomenon, an urban fringe event conceived and developed by INTERNI in 1990 that, together with the ‘official’ Salone del Mobile, has helped to make Milan the unchallenged capital of international design.
The two studios will be supported by Carlotta de Bevilacqua, vice-president and CEO of the Artemide Group and Carlo Geddo, CEO of Metalsigma USA, who will talk about the synergic relationship between designers and industrialists that underlies the projects put on show by INTERNI. Talking parts in the talk as a special guest will be Mauro Porcini, SVP and Chief Design Officer of the American multinational PepsiCo, who will talk about the current scenario of Italian creativity in the United States, how Italian design is perceived in the US and current prospects for collaboration between the two countries.
For more information, please go to: www.internimagazine.it