INTERNI begins a year of celebrations for the title’s 60th anniversary – 60 years in which the magazine has explored the future of design – with an international issue (January/February) in both theme and content: an issue entirely in English with translations in Italian at the end of the magazine, which will be officially presented during two important international appointments for the sector: in Cologne, Germany during the IMM Cologne fair (from 13 to 19 January 2014) and in Paris, France during Maison & Objet (from 24 to 28 January 2014). The magazine will distributed at hotels, art galleries, design and fashion stores, with promotions at airports and railway stations in Milan, Paris, Cologne, Berlin and London, and with additional special distribution in the UK, Brazil and the United States.
The theme of this special issue of the magazine is “crossover”: a term borrowed from the automotive sector that indicates a mixture of types, the coming together of contexts and a capacity to absorb ideas from different worlds, both geographic and cultural.
The magazine will specifically take a closer look at crossover in contemporary design and examine products “that combine and express different languages,” declared Gilda Bojardi, editor of the magazine. “This is an area that INTERNI feels particularly drawn to for the specific role that it has taken on in recent years in encouraging creative alliances between designers, companies, representatives of the world of culture and professionals from the world of design in its broadest sense.”
The cover of this issue communicates a surprise and also toast to 60 years of Zanotta, a company that “for 60 years gives shape to the design,” in a career full of successes and three ‘Compassi d’Oro’.
INTERNI also begins the year by celebrating the 30th anniversary of the Design Guide Index (a supplement to the January/February issue). New features can be found in this, the 30th edition, in both the print and digital versions, the latter available both on the web and mobile, through the new web app Guidaindex.com that will be active during the whole of the year; a unique guide dedicated to the world of Italian design with more than 8,000 addresses: who produces and what, where you can buy and what, as well as the designers, photographers, promoters, publishers, teachers, organisers, exhibitors. You can also download a complete list of the showrooms and sales outlets of the companies listed in the Guide with their trademark.
INTERNI is also launching a new digital version of the Design Guide Paris, a web app that will be available from 20 January 2014 from the web site paris.interniguides.com and optimised for desktops, tablets and smartphones. In a bilingual French/English version, it also includes an interactive map of Paris indicating the main landmarks, a selection of useful information and a detailed photo gallery. Now in its 15th edition, the guide is an essential source of information and orientation for visitors to Paris with additional indications regarding events, hotels, restaurants, exhibitions and museums, as well as all the news from Maison & Objet.
The Interni system, which has become established over time as the undisputed leader among architecture and design magazines with a share of the Italian market of over 50%, begins 2014 with an international edition that has also been a great success from an advertising point of view, with revenues up by 10% on 2013.
And over the year there will be other surprises for both readers of the magazine and the advertising market, thanks to special initiatives and an unmissable appointment with an issue wholly devoted to the history of design to be published in October.