From 5 to 27 May R101 will be alongside the cyclists of the Giro d’Italia (Tour of Italy) with activities and events covering the entire event, changing the schedule with specials related to the tour, interviews and live links with the protagonists of the day.
R101, the media partner of the competition now in its 95th year, will follow the race with a wide range of initiatives; first of all the traditional caravan that accompanies the cyclists, which will open this year with R101’s Forever Fun Bus, to entertain the audience along the route.
Another new feature of this edition of the race is Km 101, an initiative with which R101 will “adopt” 16 municipalities on the Tour route, involving residents with music and animation, and celebrating the passage of the cyclists in the company of special guests.
The Km 101 towns that have received the passage of the tour in the most creative way will compete for the final party organised by the radio in the “warmest” town, in line with the style of R101’s “Forever Fun”.
Also three of the town squares involved in the race will also host the R101 Giroparty, a show with Cristiano Militello (Recanati, 11 May, Assisi, 15 May) and Federico l’Olandese Volante (Limone, 21 May) for an evening party with music and humour.
For all listeners every day R101 will broadcast special tour-themed specials, live links, updates on the competition and “snippets” by Gene Gnocchi, who will comment on the progress of the race in his usual comic style.
In three stages of the Km 101, R101 will also broadcast special live coverage from the station’s mobile studio located in the town squares, and the shows of Paolo Dini and Lester (Amelia, 15 May, Belluno, 24 May) and Ugo Conti and Gianfranco Monti (Lecco, 20 May).
Every day on the R101 fanpage on Facebook you can participate in “Giro 101”, a competition with quizzes and games dedicated to the protagonists of the event. The prize, for all players, a Skoda Citigo. In addition, for users that come in the first positions, there will be a chance to win a helicopter flight during a stage of the tour and a VIP car ride alongside cyclists in the race, during the stage of 25 May, the Treviso-Alpe di Pampeago stretch.