International activities: Flair reaches Germany

 

From this month Flair will also be available in Germany, thanks to the licensing agreement between Mondadori and Mediengruppe Klambt, a leading publisher consumer magazine market.

First magazine to cover fashion and interiors in a single upscale title, Flair Fashion&Home is an exclusive upscale title aimed at trendsetting readers interested in style.

“We are delighted with this new initiative with Mediengruppe Klambt, the partner with whom we have already successfully published Grazia in Germany,” declared Zeno Pellizzari, Mondadori’s head of International Activities. “This operation will further strengthen the positioning of our International Network in the German-speaking market, one of the biggest magazine markets in Europe,” Pellizzari concluded.

“With the launch of Flair Fashion&Home, we will broaden our magazine portfolio with another exclusive brand, thus continuing to implement our expansion strategy.” declared Lars Joachim Rose, Chairman of the Klambt publishing group. “I am very happy to further expand our excellent relationship with Mondadori through the launch of this magazine”, he concluded.

Flair Fashion&Home is destined to become a point of reference in Germany among women’s magazines by responding to two of women’s great enthusiasms: fashion and interiors. The magazine, which will always have two covers – the first dedicated to fashion and the second to the world of living – handles its subjects in a sophisticated and original way. Characterised by an outstanding visual impact, its quality, exclusive and detailed approach, the monthly will also always include sections on beauty, wellness and a ‘save the date’ feature for unmissable appointments for films, music and books.

The monthly, which has a target circulation of 100,000 copies, is on sale in Germany and German-speaking Switzerland. Marking the launch of Flair Fashion&Home the title will have a particular packaging to capture the attention of readers.

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