For the whole month of October, the new advertising campaign of R101 – The Music! will be on the air on the three main Mediaset channels, Canale 5, Italia 1 and Rete 4.

The campaign is based around three subjects: a new flight for the institutional spot with the claim “La vita è troppo breve per ascoltare brutta musica” (Life is too short to listen to bad music), alternating with two video clips dedicated to the autumn’s musical partnerships. In fact, R101 is the official radio station for the upcoming concerts by Cat Stevens and Lenny Kravitz, whose music feature in the commercials, with short extracts from their exciting live performances.

In addition to Cat Stevens, Lenny Kravitz, George Ezra, The Kooks, The Black Keys and The Script, R101 has also been chosen as the official radio for the concert in Italy of Paul Simon and Sting, an event scheduled for 30 March that will see, for the first time in Italy, two great stars from the world of music on the same stage.

Plus, to mark the occasion, R101 will run a competition for listeners for which the prize will be tickets for the live show. An unmissable appointment for music lovers! More information about the competition will be given on r101.it and the radio station’s social network profiles.

But also R101’s commitment to sport continues, linked, for this and the next two seasons, to MILAN and INTER.

You can also listen to R101 in love streaming at www.r101.it and from your smartphone, using the app that allows you to follow live all of the programmes and excitement of the R101 frequencies. Listeners will also find the radio on Facebook, Twitter, Google+ and Instagram.