From this week INTERNI, the interiors and contemporary design magazine, will also be available in Chine, the result of an agreement, signed in November, between Mondadori and China International Publishing Group (CIPG), the country’s most important foreign-language publisher.
To celebrate the publication of the first issue of the magazine, a special event, will “INTERNI CHINA NIGHT 2015” will be held the exclusive Hotel Éclat in Beijing. Many of the best known designers, architects and companies in the sector are expected to be present at the event, along with influential protagonists of Chinese culture and politics of China. Also present will be Gilda Bojardi, editor of INTERNI Italy, and Yang Dongjiang, editorial director of INTERNI China and Professor at the Academy of Arts and Design at Tsinghua University.
INTERNI China, which brings to three the number of international editions of the magazine, already published in Russia and Thailand, will be a monthly (10 issues), with an expected circulation of 235,000 copies and distributed not only in Beijing, Shanghai, Guangzhou and Shenzhen, but also in the rapidly developing so-called second-tier cities.
“This new magazine will enable China to effectively reach the design community and create a much-needed dialogue for the development of the sector and the conditions for a better future for China’s creative industries, promoting a multicultural exchange not only to inside the country. but on a universal level,” said Yang Dongjiang, editorial director of INTERNI China.
The editorial structure of the magazine is based on formula INTERNI Italy, the magazine that for over 60 years has illustrate and accompanied the development of furniture, furnishing and design, and served as a spokesman for Made in Italy, and much more, in the world of creativity and production.
The INTERNI brand has already established its credentials in China thanks to a series of successful initiatives, such as the two exhibitions organised at the NAMOC (National Art Museum of China) in Tiananmen Square in Beijing,: the first, 50+2 years Italian Design, was held in 2006, while the second, Creative Junctions, was organised in 2011 at the invitation of China’s Ministry of Culture and Ministry of Education, as well as the China Federation of Literary and Art Circles and the Beijing Municipal People’s Government, in collaboration with the Tsinghua University Academy of Art & Design, at the First Beijing International Design Triennial. In September 2012, the magazine also featured at the Beijng Design Week, one of the most important Chinese trade fairs dedicated to design at which two installations were presented designed by Alessandro and Francesco Mendini and Zhang Ke-Standardarchitecture.
China International Publishing Group (CIPG), with more than 20 branches and 12 overseas offices, including in the US, the UK, Germany, Belgium, Russia, Egypt, Mexico, Japan and Hong Kong, operates in the book market, publishing over 3,000 titles each year, and in magazines, with a portfolio of 30 titles in 10 different languages and 30 web sites.