Segrate, 21 February 2012 – Donnamoderna.com, having successfully launched the Low Coach blog dedicated to low cost shopping, on the occasion of “Milano Fashion Design” has decided to get even closer to its users by bringing the advice of its personal stylist to the heart of the city, in Piazza Liberty.
During Milan’s most glamorous days, from 23 to 25 February, from 10am to 12.30pm, the “Milano Fashion Design” stage will become the control centre of the editorial staff of Donnamoderna.com and its young web stylist editors who will make available to all those who would like to learn something more about fashion the fashion coach, Valentina Fradegrada, who in just a few moves will change their style.
The woman who has revolutionised her look the most thanks to the advice of the personal stylist will receive exclusively a total look from one of the stores in the city centre.
Donnamoderna.com, in collaboration with Igers Milano, has also created a photo game on Instagram. Using an iPhone or iPad everyone can upload their photos on the theme fashion shoes using the tag #shoeMi – sandals, stilettos, wedges, moccasins, ballerine, boots, sneakers – and sharing the images on a virtual gallery visible in a special section of the Donna Moderna web site.
On Saturday 25 February, at 10am, the best photographs will receive prize gifts during an “Instameetup” organised by Donnamoderna.com at the Fashion House in Piazza Liberty.
The site will also of course include live fashion shows, this year even more up to date thanks to an innovative content curation format that makes it possible to aggregate content and authoritative comment from Donnamoderna.com correspondents and contributors, presented in the form of a continuous flow of videos, text and images. Finally, there will also be the possibility to become a virtual model with the game “Tu in passerella” (You on the Catwalk): choosing a dress and uploading your photo you can have the impression of participating in a fashion show on Milan’s coolest catwalk. The photos can also be voted and share on social networks.
Donnamoderna.com, as well as being very active on Facebook, Twitter and Youtube, is among the first Italian media player to join Pinterest, the social network of the moment, with a range of fashion and beauty news.