Four days dedicated to shopping for furnishing products, design, art and architecture routes on the theme The Art of Living from 14 to 17 October 2010.
Milano Design Weekend is an exclusive event in Italy in which the Mondadori Group and the RCS MediaGroup – with a range of titles unique in the interiors sector – join together in support of the excellence of the Italian interior industry and to celebrate Milan as the capital of design.
Milano Design Weekend is supported by:
– the Milan City Council (the Department of Event, Fashion and Design led by Giovanni Terzi and the Department of Urban Planning and Design and Green Spaces led by Maurizio Cadeo) in cooperation with LED, the International Festival of Lighting in Milan, which is dedicated to the art and design of lighting;
– the ADI (the Italian association of industrial design) – which for more than 50 years has voluntarily promoted Italian design, bringing together protagonists from across the board – designers, businesses, distributors, schools and critics – and the Milan area’s official body of professional architects, the Ordine degli Architetti.
This event, which brings together the worlds of production, distribution and media, aims to create an effective communication platform to meet the needs of increasingly well-informed and demanding consumers, involving the city of Milan in a range of shopping opportunities and other activities.
Sales outlets will be asked to interpret, through special layouts and events, the theme that gives this, the first edition of the Milano Design Weekend, its title: The Art of Living, a New Intimacy. The home as a place of reassurance, protection, warmth: art as an encounter between private investment and a desire to share personal values.
In addition to a range of dedicated commercial activities, the event will also involve art galleries, architectural studios, museums, hotels and the main bookstores of the two publishing groups in the city which, on Saturday 16 October, for the big Notte del design (Design night), will stay open until midnight with special events and initiatives.
Among the partners of the initiative is the Triennale di Milano, a point of reference and a an evangelist, in Italy and abroad, of the excellence of Italian design which, on the occasion of the Milano Design Weekend, will launch, on Saturday 16 and Sunday 17, TDM Kids, the teaching centre of the Triennale Design Museum.
Also taking part will be La Rinascente, offering special visits to the two ‘Home’ sections of the department store in Piazza Duomo: the Design Supermarket on the 1st floor and the new Homewares area on the 6th floor.
Two parallel cultural routes have also been organised to coincide with the event:
Arte Milano: an artistic overview in collaboration with some of the most prestigious contemporary art and architecture galleries,
Milano Segreta: an opportunity to examine architecture and design and to see some of the city’s hidden treasures, open to the public especially for the event.
Milano segreta features four different itineraries:
– Brera – Garibaldi, the historic city, the modern and contemporary city (organised by the Ordine degli Architetti);
– San Babila, La Racchetta, the great uncompleted project (organised by the Ordine degli Architetti);
– Case Museo: during the Milano Design Weekend it will be possible to visit (free of charge but booking necessary) some of the city’s most fascinating museum-homes: the Museo Valsecchi, Villa Necchi Campiglio, Casa Boschi di Stefano and the Museo Poldi Pezzoli;
– Design Hotel: The taste of design, a unique and special project by Philips Saeco. An artistic and creative look at five of the city’s most interesting design hotels: Boscolo Exedra, Straf Hotel, Star Rosa Hotel, Nhow Hotel and Maison Moschino.
For more information about all of the events featured, please go to www.milano.designweekend.it.