Market trends in 2018

In 2018 the Italian Trade books market recorded a slight decline of 1.1% in terms of value versus the prior year[1].
With the exception of e-commerce, sales channels suffered a general downturn:

  • bookstore chains (44.6% of the market) -1.1%;
  • independent bookstores (25.0% of the market) -2.7%;
  • large retailers (7.4% of the market) -18.7%;
  • e-commerce (22.9% of the market) +8.5%.

Italian magazines markets in 2018 witnessed a continued drop:

  • advertising revenue was in line overall with the prior year (-0.2%), reporting a growth of the television channel (+0.6%), a decline of print media (newspapers -6.2%, magazines -8.2%), while the Internet channel further strengthened (+4.5%)[2], benefiting also from the sales during the FIFA World Cup (net of which growth is estimated at approximately +3%)[3].
  • the magazines circulation market lost 8.6% (in terms of value), with a downturn of both newsstands and subscriptions channels;
  • the add-ons market deteriorated versus 2017 (-8.3%), due especially to the performance of magazines (-18.2%).

In 2018, the relevant markets of Mondadori France continued to drop:

  • in sales in the newsstands channel (-7.1%)[4];
  • in print advertising sales (-10.8%)[5];
  • in digital advertising sales (-0.5%)[6].

[1] Source: GfK, December 2018 (figures in terms of market value)
[2] Source: Nielsen, December 2018
[3] Internal estimate
[4] Internal source: Mondadori France + Presstalis, December 2018 (in terms of value)
[5] Source: Net Index, December 2018 (in terms of value)
[6] Source: Kantar Media, December 2018 (in terms of volume)

Market's evolution

FY189M181H181Q18FY179M171H171Q17FY169M161H161Q16FY159M15
Trade books -0.4%-0.1%4.1%5.4%2.3%1.3%-0.4%0.7%2.3%2.6%0.5%0.9%-2.0%
  • Bookstore chains
 -1.1% -1.3%-1.2%0.8%2.7%1.9%1.4%0.2%2.4%4.9%6.0%4.6%1.9%-2.2%
  • Independent bookstores
 -2.7% -3.5%-3.2%-1.3%-2.0%-4.1%-4.8%-7.3%-6.5%-1.1%-1.4%-3.3%0.4%-2.5%
  • E-commerce
 8.5% 12.9%11.6%21.6%37.3%24.6%21.4%23.7%15.6%17.0%15.6%8.2%6.6%6.4%
  • Large retailers
 -18.7% -16.7%-12.5%-4.5%-12.2%-14.2%-15.4%-20.3%-15.7%-13.1%-12.5%-10.8%-5.9%-7.6%
Magazines Italy
  • Circulation*
 -8.6% -9.0%-9.1%-9.3%-10.6%-11.9%-12.7%-11,5%-10.6%-8.3%-8.8%-7.1%-7.3%-7.0%
  • Advertising

Print

  -8.2% -8.9%-8.6%-11.0%-6.2%-7.0%-6.1%-7.7%-4.0%-3.6%-3.0%-4.5%-4.1%-3.9%

Web

 4.5% 4.0%2.1%2.5%1.7%-1.0%0.6%-2.6%-2.3%-1.6%-1.9%0.8%-0.7%-1.3%
  • Add ons
 -18.2% -10.8%-16.4%-21.9%-27.7%-29,7%-26.8%-12.8%-6.7%-6.8%-3.0%-4.1%-2.2%
Magazines France
  • Circulation (newsstands)
 -7.1% -7.0%-4.8%-19.5%-6.1%-6.8%-8.1%-8.1%-5.4%-5.3%-4.4%-5.6%-4.5%-4.3%
  • Advertising (print)
 -10.8% -10.7%-10.7%-9.9%-10.8%-11.4%-11.2%n.d.-8.4%-6.3%-3.1%-1.8%-6.3%-8.1%

* Starting from 1H 2016, the % variations refer to the whole circulation market trends (newstands + subscriptions)

Sources
Trade book: GFK (value)
Magazine Italy: circulation, internal estimate (value) – advertising, Nielsen (value)
Magazine France: circulation, internal estimate + Presstalis (value) – advertising, Net Index (value)