Market trends in the first 6 months of 2018

In the first half of 2018 the trade book market was essentially stable compared with the first half of last year (-0.1%)[1]; a slight decrease was recorded by the bookshop chains (-1.2%) and independent bookstores (-3.2%), which represent respectively 43% and 26% of the total market. E-commerce grew by 11.6%, representing 23% of the total market. On the other hand, the contraction of large-scale distribution continued (-12.5%), down to 8% of the market.

As far as the educational publishing market is concerned, which is subject to a different seasonality, it is not possible to measure the market trend at this time of year.

In May 2018, the Italian magazine market saw a further downturn in advertising (-8.6% in print magazines, but +2.1% in the Internet market)[2], circulation (-9.1% and slowdowns in both the newsstand channel and subscriptions)[3] and add-on sales (-16.4%, slightly better than the trend in 2017).

The French magazine market also continued to contract, with newsstand sales falling (-4.8% in May 2018)[4] and print advertising sales falling (-10.7% in April)[5].

[1] Source: GfK, June 2018 (sell-out market value data)

[2] Source: Nielsen, value data at June 2018

[3] Source: circulation by value (newstands + subs. channels) – internal, May 2018

[4] Source: Mondadori France + Presstalis (value data at May 2018)

[5] Source: Net Index (value data, April 2018)

Market's evolution

1H181Q18FY179M171H171Q17FY169M161H161Q16FY159M151H15
Trade books -0.1%4.1%5.4%2.3%1.3%-0.4%0.7%2.3%2.6%0.5%0.9%-2.0%-2.7%
  • Bookstore chains
 -1.2%0.8%2.7%1.9%1.4%0.2%2.4%4.9%6.0%4.6%1.9%-2.2%-2.9%
  • Independent bookstores
 -3.2%-1.3%-2.0%-4.1%-4.8%-7.3%-6.5%-1.1%-1.4%-3.3%0.4%-2.5%-2.2%
  • E-commerce
 11.6%21.6%37.3%24.6%21.4%23.7%15.6%17.0%15.6%8.2%6.6%6.4%3.1%
  • Large retailers
 -12.5%-4.5%-12.2%-14.2%-15.4%-20.3%-15.7%-13.1%-12.5%-10.8%-5.9%-7.6%-8.9%
Magazines Italy
  • Circulation*
 -9.1%-9.3%-10.6%-11.9%-12.7%-11,5%-10.6%-8.3%-8.8%-7.1%-7.3%-7.0%-5.9%
  • Advertising

Print

 -8.6%-11.0%-6.2%-7.0%-6.1%-7.7%-4.0%-3.6%-3.0%-4.5%-4.1%-3.9%-3.4%

Web

 2.1%2.5%1.7%-1.0%0.6%-2.6%-2.3%-1.6%-1.9%0.8%-0.7%-1.3%-3.1%
  • Add ons
 -16.4%-21.9%-27.7%-29,7%-26.8%-12.8%-6.7%-6.8%-3.0%-4.1%-2.2%-6.6%
Magazines France
  • Circulation (newsstands)
 -4.8%-19.5%-6.1%-6.8%-8.1%-8.1%-5.4%-5.3%-4.4%-5.6%-4.5%-4.3%-4.3%
  • Advertising (print)
 -10.7%-9.9%-10.8%-11.4%-11.2%n.d.-8.4%-6.3%-3.1%-1.8%-6.3%-8.1%-10.9%

* Starting from 1H 2016, the % varations refer to the whole circulation market trends (newstands + subscriptions)

Sources
Trade book: GFK (value)
Magazine Italy: circulation, internal estimate (value) – advertising, Nielsen (value)
Magazine France: circulation, internal estimate + Presstalis (value) – advertising, Net Index (value)