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MEN'S HEALTH
Year of launch: 2000
Editor: Luigi Grella
Type of magazine: monthly
Average circulation: 164,230 copies
Total readership: 549,000
Web site: www.menshealth.it
Unique users per month: 60,979
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One of the world's most successful titles for men, Men's Health met with immediate success when it was first launched in Italy. After a recent reconfiguration of the editorial content, the magazine now provides a broader range of interests and content. The main focus is on a better quality of life and overall well-being that is achievable only by those who are able to learn how to look after themselves; the central concept of Men's Health being a new and broader idea of "fitness", not only physical.
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