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 Beginnings Between the wars After the II World War The eighties Since 2000 2007, the Centenary |
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After the Second World War
1945-1950Arnoldo Mondadori once again takes possession of the company and begins its reconstruction, thanks to the recovery of printing presses confiscated by the Nazis and, thanks to contributions from the Marshall Plan, the acquisition of new American rotary printing presses necessary for the development of magazine publishing.
New magazines, including Confidenze and Bolero Film and new series of a high literary level are launched, including Medusa degli Italiani (1946), Classici Contemporanei Italiani (1946) and Classici Contemporanei Stranieri (1947).
1948With the launch of theBiblioteca Moderna Mondadori, the publishing house is the first to experiment with producing a series of low-priced quality books (mainly re-printed editions of titles that had already appeared in other collections) aimed at attracting new, particularly young readers.
1950-1960
Mondadori launches new large-circulation series, such as I Libri del Pavone and Il Bosco, and linked its name to important authors of the calibre of Hemingway, Simeon, Sartre, Dos Passos, Ungaretti, Piovene, Pratolini, Remarque, Montale and Buzzati.
1950With the publication of Epoca, Mondadori introduces Italy to the American idea of photo journalism, on the lines of Look and Life, with an editorial staff that includes such famous names as Biagi, Del Buono, Spadolini and Zavattini.
1950-1960
Mondadori continues to gain international importance as a publishing house, not just because of the size of the company and its production capabilities but also because of the relations it has with the cultural world and foreign publishers. It is one of the first publishing houses to open offices in foreign cities, beginning with its branch in New York, founded in 1949 by Arnoldo Mondadori when he travelled to the United States for the first time.
In the frantic post-war development, Arnoldo Mondadori's strategy of appealing to all types of readers from all educational and cultural backgrounds and dealing in all publishing products is definitively implemented.
1952Urania, the first Italian science fiction series is launched.
1954
The Mondadori per Voi chain of bookshops is launched, the first of the company's projects aimed at influencing book distribution in Italy.
1960
Mondadori launches the Club degli Editori, the first example in Italy of a mail-order book club.
1962Mondadori launches the first Italian newsmagazine, Panorama, which after an initial period as a monthly title changes definitively to a weekly format.
1965
The Italian book market is shaken by a revolution in the form of the launch of the Oscar series, the first low-priced paperbacks that were also sold at newsstands. The idea that newsstands could also represent a viable distribution channel for books proves to be very successful. Within a few days the first Oscar titles register extremely high sales figures.
1969The Meridiani series is launched, designed to cash in on the success of two other prestigious series, Classici Contemporanei Italiani and Classici Contemporanei Stanieri, with the publication of the most representative authors of all time and from all countries.
1970-1990
Mondadori continues to expand in the magazine sector with the launch of many of the most important magazines that are still available today: Casaviva, Starbene, Cento Cose, Auto Oggi, Marie Claire, Sale & Pepe and Donna Moderna.
Mondadori gradually begins to take on its current corporate form as a large publishing group composed of a parent company and numerous subsidiary and associated companies covering all publishing sectors, from printing, books, and magazines to newspapers, stationery, bookshops, direct marketing and computer publishing.
1971
Arnoldo Mondadori dies. His son, Giorgio (already Chairman since 1968), takes over from him until he in turn is succeeded in 1976 by Mario Formenton, who remains in charge until his premature death in 1987.
1975Mondadori's new corporate headquarters in Segrate, designed by one of the world's leading contemporary architects, Oscar Niemeyer, are opened.
1975-1991
A joint-venture agreement is signed between Mondadori and the Editoriale L'Espresso for the publication of la Repubblica, the first Italian quality daily newspaper to be published in tabloid form.
Oscar Niemeyer with the model of
the new Mondadori building.