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The corporate identity system Mondadori's current corporate identity system comprises trademark and logo. The system is based around the trademark: a combination of the letters A and M - the initials of the founder, Arnoldo Mondadori, designed by Bob Noorda in 1969 after a long evolution that began in the twenties. The logo was created in 1996, with a view to reinforcing and unifying the perception of the Mondadori trademark again designed by Bob Noorda, with the invention of a single combination of the initial letters drawn from the typeface of the trademark. |
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